NEW DELHI, 6 August, 2019: After the remarkable success in its first edition, Informa Markets in India (formerly known as UBM India) India’sleading B2B events organiser, is all set to host the India’s Most Preferred (IMP) initiative for the retail jewellery segment.
Through this exclusively crafted campaign, Informa Markets in India adds to its catalogue of year-long engagements in the jewellery portfolio, unmatched in the exhibitions business.
IMP initiative comprises a nationwide quest for India’s most popular jewellery brands, and conferring on them, the exclusive privilege to license the prestigious ÍMP logo for a period of two years.
The exquisitely crafted stamp of consumer love can be used for all their marketing engagements, such as online campaigns, hoardings, press announcements, product packaging and advertising. A sophisticated coffee table book will also be created, profiling these much loved brands, their inspiring growth stories, how they have carved a niche and risen up the popularity index and their vision for the future.
Significantly, jewellers who make the grade will be felicitated at the gala India’s Most Preferred Unveiling show, a televised glamorous evening of style, insights, entertainment and celebration in the midst of industry stalwarts. The gala night will be held on the Day 1 of Delhi Jewellery & Gem Fair on 28thSeptember, 2019 at The Lalit, New Delhi.
The gems and jewellery (G&J) market in India is highly fragmented, and home to more than 5,00,000 players. However, a change in consumer profile along with socio-economic factors, have resulted in the domain rapidly transforming to accommodate an increasing number of favoured global, national or regional brands.
The IMP initiative stems from the proactive role it plays in connecting the community and establishing superior standards within it. The survey to find out the most preferred brands is being conducted in association with MRSS, the only market research organisation in India listed under the Bombay Stock Exchange. Undertaken in over 20 cities across India, the survey respondent profile comprises SEC A1 and A2 with an annual household income of INR 12 Lakh or more. The survey will base itself on factors such as jeweller trust factor, collection & range of products, brand recommendation, product & service quality, overall brand recognition and recall. Once chosen as India’s most preferred, the brands will be accorded the logo licensing privilege, giving them an easily identifiable label of excellence.
Commenting on the launch of the India Most Preferred initiative, Managing Director, Informa Markets in India, Mr. Yogesh Mudras said,“Through our expertise in the jewellery sector, we found a rapid transformation in the tastes of the urbane, well-to-do millennials who seem to favour global, national or regional brands. We were very keen to listen to the pulse of the consumer, and discover who their favoured brands are, and why? Through IMP, we found that trust factor, collection, brand recall and recognition are the crucial factors in deciding who their brand of choice would be.
This unique due diligence process in the form of this campaign is an apt alongside catering to the jewellery sector through exhibitions, awards, conferences, road shows, and luxury and mini shows.”