Mumbai, August 2026.

KT Professional, an Indian-born professional haircare brand, has been named the Official Hair Expert Partner for Miss Universe 2026, bringing its salon-inspired haircare expertise to one of the world’s most recognised beauty platforms.

As part of the partnership, KT Professional’s 6X Gloss Shampoo & Conditioner will be used across the competition to support the hairstyles and hair looks of all 52 contestants. The range will be part of the contestants’ haircare and styling regime as they prepare for shoots, appearances, press engagements and the competition.

The collaboration reflects the growing role of haircare in helping contestants express their individuality, confidence and personal style on the global stage. KT Professional’s 6X Gloss Shampoo & Conditioner is the product focus of the association, bringing the brand’s professional haircare proposition into the contestants’ preparation and daily beauty routines.

The partnership will also see KT Professional select one contestant for the Best Headshot award. The award will be presented to the winning contestant by the company’s Director, adding a distinctive brand-led recognition moment to the Miss Universe 2026 experience.

KT Professional will further contribute to the Miss Universe community through more than 300 curated hampers. The hampers will be distributed among contestants, judges, key press conference attendees, the international hairstylist and VIP guests, allowing stakeholders across the competition to experience the brand’s professional haircare range.

The association has also generated organic visibility for KT Professional, with contestants sharing Instagram Reels and Stories featuring their use of the brand’s haircare range, specifically the 6X Gloss Shampoo & Conditioner. Stories and content from contestants from the previous edition of the pageant have also highlighted their experience with KT Professional’s 6X Gloss Shampoo & Conditioner, extending the product conversation across editions of the competition.

Commenting on the collaboration, Dhruv Sayani MD & CEO - KT Life. said, “We are delighted to be the Official Hair Expert Partner for Miss Universe 2026. Hair plays an important role in how every contestant presents her individuality, confidence and personality, and we are proud that KT Professional’s 6X Gloss Shampoo & Conditioner is supporting the hair looks of all 52 contestants. From the contestants and judges to the international hairstylist, press and VIP guests, this partnership gives us an opportunity to bring our professional haircare expertise to a truly global community. The organic stories and Reels shared by the contestants, along with the continuing association with contestants from the previous edition, make this collaboration especially meaningful for us.”

As Miss Universe 2026 brings together contestants from across the world, KT Professional’s partnership marks a significant step in the brand’s journey from salon-inspired Indian haircare to global beauty platforms. The association strengthens KT Professional’s positioning at the intersection of professional expertise, hair health, styling and confidence, with the 6X Gloss Shampoo & Conditioner at the centre of the partnership.