Mumbai, 17 October , 2019: In an acknowledgement of Tata Motors’ commitment to
offer its customers a seamless after-sales experience, the Company has once
again been ranked the 2nd highest with a score of 870 (above
industry average of 826) in the prestigious J.D. Power India Customer Service
Index (Mass Market) StudySM for the year 2019. This is the third
consecutive year that Tata Motors has secured this rank.
This
study is based on responses from 7,177 new-vehicle owners who purchased their
vehicle between March 2016 and August 2018, it was fielded from March through
August 2019. Now in its 23rd year, the Study measures new-vehicle owner
satisfaction with the after-sales service process by examining dealership
performance in five factors (listed in order of importance): service quality
(30%); service initiation (18%); service facility (18%); service advisor (17%);
and vehicle pick-up (17%).
Commenting on this
achievement, Mr. Mayank Pareek, President – Passenger Vehicles Business Unit
(PVBU), Tata Motors, said, “We are delighted to announce that we have
secured the 2nd rank in the prestigious J.D. Power CSI Study
rankings once again this year. This is an incredible achievement for all of us
at Tata Motors as it attests to the success of our initiatives that result in
an exceptional overall customer experience. We are committed to the continuous
improvement of our customer service efforts by keeping our customers’ needs in
mind and through constant industry analyses so we can constantly succeed at
being the best in terms of overall customer experience.”
According to Mr. Subhajit Roy,
Head Customer Care, Domestic & International Business – PVBU, Tata Motors - “We have
always aimed to provide our customers with excellent quality service on all
their products and we have successfully achieved that yet again by being ranked
2nd in the coveted J.D. Power CSI Study rankings this year. We hope
to continue to succeed in this endeavor and consistently provide our customers
with a refined and value-for-money experience.”
Tata
Motors has a countrywide presence, catering to customers across 650+ workshops
by consistent quality & service delivery. Tata Motors continues to upgrade
its workshops with comfortable lounges and state of the art technology, to
better serve its patrons. TML workshops are continuing to practice the
waterless, foam washing at customer doorstep and at around 200 workshops across
India.
Further,
the company has added a slew of features in the Tata Motors Service Connect
App, like Service Booking, Dealer Locator, Cost Estimate Calculator for
Scheduled and Standard Repairs and Service History among others. Reinforcing
the company’s image as a customer-centric brand, the app has been rated as one of
the best in its segment by customers on the Google Play store. Tata Motors is
also focusing on digital transformation of workshops by launching applications
like job card opening through tablets, digital ready reckoner, electronic
estimate tool, vehicle tracking and bay scheduler etc. to further enhance the
digital experience of customers.
Additionally,
the online platform, Tata Motors Service Website can be visited for booking an
appointment for car service & repairs and for information regarding vehicle
servicing, Authorized Dealers / Service Center locations, as well as services
like extended warranty, annual maintenance contracts (value care), 24x7
roadside assistance support, Women-Assist Program and so forth.