Kolkata,  October 2026.

This Pujo, Maaza®, India’s homegrown iconic mango drink, is bringing Bengal’s tradition of aamontron, or invitation, to life through MaazaAamontron. Drawing inspiration from the traditional mango leaf toran that adorns Bengali doorways during auspicious occasions, the initiative celebrates the spirit of homecoming and hospitality through a festive installation at the heart of Pujo celebrations.

In Bengali households, the aamrapallav, a toran made with mango leaves, symbolises auspicious beginnings and a warm welcome to those who arrive. Taking inspiration from this familiar household ritual, Maaza is reimagining the traditional toran as a festive gateway, connecting the brand’s mango identity with a cultural practice deeply rooted in Bengal.

As part of MaazaAamontron, visitors can experience the installation at Dum Dum Tarun Dal from 14 to 20 October 2026. The experience brings the traditional mango leaf toran into the public celebration, offering visitors an opportunity to engage with a familiar Bengali custom in a new setting.

The initiative also brings a thoughtful approach to festive décor, with Maaza using a compostable material for its torans. This allows the festive installation to celebrate Bengal’s traditions while considering sustainability beyondcelebrations.

Sunainika Singh, Senior Director, Marketing - Nutrition, Coca-Cola India and Southwest Asia, said, “Pujobrings in the essence of homecomings, community and the warmth with which Bengal welcomes everyone. The mango leaf toran is a beautiful expression of this spirit, marking auspicious beginnings and extending an invitation to all who arrive. With MaazaAamontron, we wanted to bring this familiar tradition into the larger canvas of Pujo. We have also explored how sustainable material innovation can be part of the festive experience, considering the life of an installation beyond the celebrations.”

Extending this spirit of welcome beyond the installation, Maaza will also bring the invitation to readers across West Bengal through a full-page invite in a prominent regional newspaper, inviting them to be part of the Pujo celebrations.