Icelandic beauty brand SPA of ICELAND brings its luxury, vegan-approved, spa-quality bath line for body and home to Amazon in the US


Icelandic beauty brand SPA of ICELAND

SPA of ICELAND, founded by serial Icelandic beauty entrepreneurs Fjola Fridriksdottir and Haraldur Johannsson, combines the exfoliating and detoxifying benefits of Icelandic sea salt with the highest quality, vegan-approved natural ingredients, sourced internationally, to create a line of nourishing, moisturizing body and hair care products for everyday use. Additionally, its smoothing salt scrub, scented bath salts and soy wax/vegan paraffin candles create the soothing bath experience of a world class spa, at home.

“For SPA of ICELAND, we wanted to create a new bath and home line that evokes the beauty of Icelandic nature, its nurturing minerals and sea as well as its geothermal power, to give those who use our products the feeling of Icelandic luxury in the comfort and tranquility of their own homes, every day,” said Fjóla Fridriksdottir, the brand’s Creative Director.

Fjola and Haraldur, who have successfully founded and sold other beauty brands in the European market and worked for decades with some of the world’s most recognizable fragrance, cosmetics and skincare brands, engaged the top beauty chemists, hair care specialists, skin and health care professionals to ensure a high quality line of bath and home spa products that are as pure, healthy and sustainable as possible.