Merck Foundation, the philanthropic arm of Merck KGaA Germany organized their first “Merck Foundation Health Media Training” on 03rd October 2019 in Maseru, Lesotho in partnership with H.E. DR. MAESAIAH THABANE, The First Lady of the Kingdom of Lesotho and Ambassador of Merck More Than a Mother together with Ministry of Communication, Science & Technology to break the stigma around infertility in Lesotho and rest of Africa.
Dr. Rasha Kelej, CEO of Merck Foundation and President, Merck More Than a Mother explained, “Based on my meeting with the First Lady of Lesotho, H.E. DR. MAESAIAH THABANE, The First Lady of Lesotho, we are very happy to underscore our long-term commitment to build healthcare capacity in the country. We are also very proud to appoint H.E. First Lady of Lesotho as the Ambassador of Merck More Than a Mother campaign to raise awareness about infertility prevention, male infertility and define interventions to break infertility stigma. Moreover, we will be happy to provide training to doctors from Lesotho in the fields of Fertility, Diabetes and Cancer Care.”
“Merck Foundation will work closely with the office of the First Lady of Lesotho and her Foundation - Maesaiah Thabane Trust Fund, to introduce innovative ideas that will engage different sectors to create a culture shift with the aim to break the stigma of infertility and make a great impact in a short time. We plan to conclude the execution of our programs in our meeting with Her Excellency in Accra Ghana, during Merck Foundation’s annual conference, Merck Africa Asia Luminary 2019. However, to start with, we are conducing, the first health media training in Lesotho to educate media on how to break the stigma of infertility through their valuable work,” added Dr. Rasha Kelej.
The training program is a part of ‘Merck More than a Mother’ community awareness Program and was organized for the first time in Lesotho for local media representatives and media students.
H.E. DR. MAESAIAH THABANE, The First Lady of Lesotho and Ambassador of Merck More Than a Mother emphasized, “We are happy to host this training program together with Merck Foundation. Media has the power to bring about a culture shift in our society.”
The training was addressed by the First Lady of Lesotho, stalwarts of media industry, including international faculty and infertility experts.
Moreover, it provided a great opportunity for the journalists to meet the experts and also to network with each other and work as a unit to eradicate the stigma around infertility in Lesotho and rest of Africa. It was attended by journalists working for Print, TV, Radio and Online media and journalism students.
“The Merck Health Media Training program focused on the international standards and media ethics for reporting sensitive issues like infertility in Africa. It was designed to benefit the journalists in understanding the infertility issues in African communities and to learn the best media practices to cover such issues,” added Dr. Rasha Kelej.
Merck Foundation also announced Call for Application for “Merck More than a Mother” ‘Media Recognition Awards’ for Lesotho and rest of Africa. The “Merck More than a Mother” ‘Media Recognition Awards’ were launched in 2017 with the aim to emphasize the role of media in enhancing the public engagement and understanding of infertility stigma and the need to change its social perception in African communities.
The applications are invited by media professionals to showcase their work to raise awareness about infertility prevention and breaking infertility stigma in Lesotho and rest of Africa.