New Delhi, February 04, 2020: Nippon Paint India has signed a long-term partnership with leading
ecommerce portal Snapdeal. Under the agreement, Nippon Paint India’s complete
range of aerosol spray paint: Pylac 1000 Rainbow series will be available on
Snapdeal at a special price for immediate purchase. The Pylac 1000 Rainbow
series is an easy-to-use, fast drying product that can be used on multiple
surfaces like wood, plastic or metal. It is available in a 32 shade range, all
offering excellent coverage. The Pylac 1000 range will be available at an
‘exclusive-on-Snapdeal’ price of Rs 199.Nippon Paint India has been selling
this product since 2015 through online and offline channels. Nippon Paint India
also offers primers, sealers and fillers which fall under its low-VOC range.
Un-boxing the Sparkle and Pylac range, Mr. Sharad Malhotra, President, Nippon Paint India – Automotive Refinishes & Wood Coatings said, “We are excited to be one step closer to our consumers through this arrangement with Snapdeal. Car users and enthusiasts can now enjoy easy availability and quick delivery of our Pylac products. We are hoping to capture a substantial chunk of the fast-growing organized car care solutions market through the convenience of e-commerce portals.”
Talking on the partnership, Mr Vikas Kumar, Director – Business Team,
Snapdeal added, “Car Care and Automotive paint products have a sizeable
market on our platform. We are happy to partner with Nippon Paint India to
reach out to more auto enthusiasts with their Spray paint range.”
Nippon Paint India is a leading producer of high-quality
paints and coatings for automotive refinish, Industrial and the decorative
sector. Nippon Paint India is part of the NIPSEA Group which, together with Nippon
Paint of Japan, forms the largest coatings group in Asia Pacific and the 4th
largest in the world in terms of revenue.