Jaipur, 26 february, 2020: The year 1983 changed Indian
cricket forever. Almost four decades later, the country awaits one of the
biggest movie releases of the year – 83, that will celebrate the story behind
that famous win. Global lubricants powerhouse, Mobil, has become a partner in
the celebration as the movie’s fuels, lubricants and energy partner.
The 83 movie association
is one amongst several initiatives under the brand’s Farak Laakar Dekhiye campaign, conveying the
stance of bringing the difference and seeing the change. Through its advanced
technology and engineering capabilities to offer better protection, Mobil
continues to be in the forefront of lubricant manufacturing.
Commenting on
the association, Deepankar Banerjee,
Chief Executive Officer (CEO), ExxonMobil Lubricants Private Limited,
said,“83is the story about Indiaturning the cricketing world
upside down. 14 inspired men fought against all odds and changed the future of
the game in the country. We take pride in
being associated with this retelling of a storied Indian triumph. We believe
that this will enhance our connection with Indian consumers, trade partners and
employees by bringing alive our proposition of Farak Laakar Dekhiye. In partnership with the movie’s cast and crew,
Mobil is committed to a series of high decibel marketing activities around differentiated
automotive products.”
Produced by
Deepika Padukone, Kabir Khan, Vishnu Induri, Sajid Nadiadwala, Phantom
Films, Reliance Entertainment and 83 Film Ltd. and directed by Kabir Khan,
the film will hit silver screens on April 10, 2020 in Hindi, Tamil and Telugu.