Bangalore, July, 2020.

Lipstick has changed throughout the years in so many ways- from colours to textures and so much more! Amazon Beauty is celebrating International Lipstick Day on 29^th July with a specially curated ‘Lipstick Day’ Store! From transfer-proof mattes to everyday nudes and tinted lip balms to lip primers, the store offers a wide selection of lipsticks in different shades and textures to breathe life into your face with a pop of colour.

Celebrating a century of lipsticks, the ‘Lipstick Day’ Store on Amazon Beauty has been specially curated to bring out the artiste in every woman by giving them access to thousands of lipsticks which suit their unique needs. Customers can choose from amazing options ranging from specially crafted combos and offers with up to 40% off on bestsellers. With a range of lipsticks that resonate with different personalities and styles through the decades, the store includes lipsticks from brands like Lakme, Maybelline, Revlon, Faces Canada, Sery, Colorbarand others.

Here are some picks from Amazon Beauty’s specially curated Lipstick Day Store.

2020 The New Normal:

Transfer-proof mattes:For girls who love to go all-glam with their makeup even with face masks on, transfer-proof lipsticks are a no brainer. Available in shades of nudes, pop colours or basic reds and more, these lippies help keep your masks from getting messy.

Recommendations:

Maybelline New York Color Sensational Creamy Matte Lipstick

SUGAR Cosmetics Smudge Me Not Liquid Mini Lipstick Set (Bold Set)

Everyday Nudes: Classic nudes, the LBD of beauty, are every woman’s go to option for a minimal makeup look. The colour is perfect for those at-home video meetings. 

Recommendations:

Lakme 9 to 5 Primer and Matte Lip Color

SUGAR Cosmetics Smudge Me Not Liquid Mini Lipstick Set (Nude Set)

Tinted Lip Balms: The versatile tinted lip balms not only moisturize your lips but also add a little colour for that low-key tint. These are the new work from home favourites as they provide both care and style.

Recommendations:

SERY POUT 'N' SHINE LIP TINT

Revlon Kiss Cushion Lip Tint

Lip Primers: A good primer base is all you need to keep any lipstick on for longer. It plumps fine lines around the lips while also ensuring smooth application.

Recommendations:

Colorbar Lip Prime and Care

SUGAR Cosmetics Seal The Show Lip Primer

Lipstick through the decades:

20s and 30s (Plums): Gatsby-esque parties, feminine rebellion and a show of wealth and status defined this decade of darker lips shades. Be sure to add dramato your look by adding these luscious plum lipsticks to your vanity for a perfect pout.

Recommendations:

Faces Canada Weightless Matte Lipstick 4g Flamboyant Plum

Lakmé Absolute Argan Oil Lip Color, Juicy Plum

40s and 50s (Reds): This decade saw the rise of colour films, and that of actresses like Marilyn Monroe, which led to red lipsticks gaining popularity. Swipe on one of our iconic picks in a powerful red colour for a chic and trendy look.

Recommendations:

Revlon Colorstay Overtime Lip Color

Maybelline New York Super Stay Matte Ink Liquid Lipstick

60s and 70s (Neons): The era of the flower child and hippie subcults in America was marked by headbands, loose waves and bright coloured lips. Opt for neon shades to create an archetype of statement lips.

Recommendations:

Maybelline New York Color Show Intense Lip Crayon, Flaming Orange

MyGlamm Lit Liquid Matte Lipstick

80s and 90s (Contrast liner):The rising popularity of on-screen makeup led to heavy experimentation, giving us the trend of lipstick and lip liner in different shades. A lip liner makes your lipstick look better and last longer.

Recommendations:

Colorbar All-Rounder Pencil-Sexy Silhouette, Pink

Revlon Colorstay Lip Liner Pencil (Plum)

2000s (Lip Gloss): The 2000s were all about glitter, shine, and glam. Sticky lip gloss made its way into the mainstream with everyone from celebs to teenagers trying it. Glosses leave your lips looking radiant, healthy and hydrated.

Recommendations:

LakmeLipgloss, Bubblegum

SUGAR Cosmetics Time To Shine Lip Gloss

2010s (Matte Lips): In what appears to be the complete opposite of the 2000s, glosses were ditched to make way for super matte liquid lips. Matte lipsticks feel comfortable on the lips and lastlonger.

Recommendations:

MyGlamm Manish Malhotra Liquid Matte Lipstick

SERY CAPTURE D' MATTE LASTING LIP COLOR