Whitley, UK, 27 August, 2020.

Prof Gerry McGovern OBE, Land Rover’s Chief Creative Officer, has designed a special fabric to celebrate 50 years of Range Rover with one of Savile Row’s founding tailors, Henry Poole & Co.

They have produced only 120 m of the lambswool fabric, enough to make 50 bespoke jackets for Range Rover’s landmark anniversary, available exclusively from Henry Poole & Co.

The original luxury SUV has defined the market since 1970 and, five decades on, Range Rover has evolved into a family of desirable and capable luxury vehicles with a compelling blend of design, refinement and engineering innovation.

The fabric, woven in Somerset by cloth manufacturer Fox Brothers & Co Ltd, is inspired by the exterior paint colours of the original 1970 Range Rover. Tuscan Blue, Bahama Gold and Davos White have been combined to create a new twist on the classic dog-tooth check fabric.

The same colours are available for the first time in 35 years on the limited-edition Range Rover Fifty. Limited to 1 970 units globally, it celebrates half a century of pioneering innovation, peerless refinement and unparalleled all-terrain capability.

Building on the luxuriously appointed Autobiography, the Range Rover Fifty features bespoke exterior accents in Auric Atlas as well as two unique (22) inch wheel designs. The badging has a handwritten ‘Fifty’ script created by Gerry McGovern, which will appear on the exterior of the vehicle and throughout the interior on the unique ‛1 of 1970’ centre console commissioning plaque, headrests, dashboard and illuminated tread plates.

Prof Gerry McGovern OBE, Land Rover’s Chief Creative Officer, said: “Both Henry Poole and Range Rover have a unique heritage and the ability to create highly desirable products. The exclusivity of both the Henry Poole jacket and the Range Rover Fifty edition make it a rarity which is something that appeals to both Henry Poole and Range Rover customers.”

Simon Cundey, Henry Poole & Co Managing Director, said: “It has been a fantastic opportunity to work with Gerry McGovern and develop a jacket to celebrate the 50^th anniversary of Range Rover. The cloth has been inspired by a heritage colourway featuring a Tuscan Blue lining and Bahama Gold under-collar, yet designed to have a modern casual twist, which can also be worn with timeless elegance. The comfort that comes with Henry Poole pure bespoke completes the pinnacle of Savile Row tailoring.”

“The Range Rover x Henry Poole & Co collaboration works so well as both brands have traditional roots, yet with a modern approach that offers the very best in quality and luxury.”

With its clamshell bonnet, distinctive floating roof, split tailgate and trademark front fender vents, the Range Rover of today can still trace its roots back to the 1970 original. In its golden anniversary year it is now the most efficient, connected, luxurious and capable yet.

For those wanting to own an original 1970s model, the Range Rover Reborn programme offers prospective customers the unique opportunity to purchase a highly collectible original Range Rover in authentic colours, including Bahama Gold and Tuscan Blue.

Available direct from Land Rover Classic in the UK, every Range Rover Reborn undergoes a complete restoration according to the company’s original factory specification, and uses Land Rover Classic Parts to preserve and protect the vehicle’s authenticity.

Land Rover’s experienced restoration team will advise customers of the best options for base vehicles – including its collectability, preferred chassis numbers and unique characteristics.

Range Rover Reborn showcases Land Rover Classic’s dedicated in-house engineering expertise and underlines Land Rover’s commitment to nurturing the rich heritage of this iconic brand.