Chennai, 29th September 2020.
Much
to the delight of fans during IPL, BharatMatrimony, India’s leading matchmaking
brand, is driving social engagement through cool contextual posts,by relating
Cricket and Relationships. Leveraging on high consumer interest for IPL,the
brand is wowing fans with “Relationship lessons from cricket”, IPL humour” and “Cricket
and relationships” besides clever creative content on interesting match moments.
Not
one to lose an opportunity to ride on trends and integrate their brand in
relevant social posts, BharatMatrimony’s contextual social media posts during
the ongoing IPL are smart, quirky, and creative.
Sample
a few here:
Trying
to build a deeper connect with the audience through topical marketing, this
non-intrusive contextual marketing with relatable content served when the IPL
matches are on seems to have struck a chord with cricket fans.
“IPL
came after months of lockdown and we knew that people were going to be glued to
the TV. Besides, the rapid pace of digital adoption and the lack of outdoor
entertainment during COVID-19 offered a good opportunity for us to ride the
buzz by sharing relatable content to the audience. And they seem to be loving
it. As a brand, we constantly look for opportunities to spark or add to a
conversation. Cricket and BharatMatrimony are a perfect match,” explains Rajasekar
KS, GM – Marketing at Matrimony.com.
The
approach:
·
Creatively integrate
cricket’s nuances with relationship and marriage
·
Post during interesting
moments in the match
·
Leverage cricketing terms
·
Powered by the internal
social media team, BharatMatrimonyseems to be on a good wicket!