New Delhi, December, 2020.

Bringing back its flagship series after three years of launching the brand in India, Infinix, a premium smartphone brand from TRANSSION group is geared up to launch its most promising reveal in the ZERO series. The refreshing new ZERO 8i is the best all-rounder smartphone for the multi-tasking individuals in the price segment and will be available at a limited period introductory price of just INR 14, 999 on Flipkart from 09^th December, 2020. 

Infinix ZERO 8i is the biggest upgrade from its precursors in the ZERO series, packed with an array of top-notch features, elegant design, an advanced chipset for high-gaming performance, and Pro-level photography modes that will give an immersive, engaging and next level smartphone experience to the consumers. It is available in two appealing colour variants; Silver Diamond & Black Diamond. 

Sophisticated design and powerful performance: Infinix’s newest entrant in the ZERO series comes in a never-before stylish Diamond Cut Gem Texture Design that is inspired by the famous Louvre's "Diamond Glass" structure to draw attention with its impactful style and classy taste. In the rear shell, the device comes with a unique lozenge-shaped camera module and contrast color spraying process, which forms a strong visual impact through a colourful rainbow aurora from different angles. The matte texture at the back adopts top level Frosting Process for a premium look and avoids any unwanted fingerprints. 

ZERO 8i’s superior style is only complemented by its extraordinary performance. It features the ultra-powerful MediaTek Helio G90T 64 bit Octa-core processor with 12nm FinFET. To ensure a smooth gaming experience through intelligent networking and resource management, the smartphone is backed by ARM Mali – G70 GPU, which is super clocked at 800GHz and MediaTek HyperEngine game technology. ZERO 8i also comes with Multi-Dimensional Liquid Cooling Technology, which decreases the temperature of the device by 4°C to 6°C to ensure smooth game play for heavy games like Call Of Duty, Free Fire or Asphalt Legends etc without excessive power consumption.

The chipset supports advanced smartphone features and offers Dual VoLTE/VoWiFi/OTG– allowing multitasking smartphone users to enjoy a seamless, glitch-free, and connected user experience in whatever they do, from streaming videos online to playing multiplayer games. The device has a massive capacity of 8GB LPDDR4X RAM that helps in better multi-tasking and 128GB internal storage to stay entertained all day.       

ZERO 8i has 3 card slots (Dual nano SIM + Micro SD) with expandable memory up to 256 GB and operates on Android 10 with the latest XOS 7 skin that that enables users to enjoy a smooth and faster software UX with refreshed icons on the interface screen that have been moved down for ease of use, while one hand operation. The Wi-Fi Smart comm feature allows the users to auto-connect to the saved network from their mobile data whenever they enter the saved Wi-Fi network or turn the Wi-Fi off automatically when the saved network is unavailable. 

To ensure enhanced security, ZERO 8i also features a multifunctional side-mounted fingerprint sensor.

Camera: ZERO 8i continues the tradition of Infinix in offering the best-in-class camera in its price category. It comes with a 48MP AI Quad rear camera with an 8MP Ultra-Wide angle lens to capture perfect wide shots even at 119 degrees, a 2MP depth sensor and a AI lens. Its Super Night mode allows capturing bright and low noise pictures even in low light conditions. ZERO 8i also features a unique Ultra-steady Video mode backed by Gyroscope + EIS 3.0 algorithm combined with an advanced Vidhance video stabilization solution. This allows the camera to capture clear and stable images/videos from both the front as well as the rear camera in all scenarios. 

The advanced camera of ZERO 8i also comes with multiple category-first modes like Slow Motion video recording mode that allows users to capture Super Slow motion videos with 960fps on the back of automatic frame bending, Edge compensation, stroboscopic elimination & Motion detection. Meanwhile, users can shoot 4K high definition videos at 30fps or FHD videos at 60fps through the 4K HD video recording mode. The Eye Tracking mode allows the camera to automatically track the eye with AI eye recognition algorithm for reliable and accurate pictures. The Macro Mode can allow users to take detailed pictures of insects, flowers, fabric, grains, etc. from a very close range (Up to 2.5cm). The Document Mode allows users to capture a document, which is detected by the camera in real-time and can be cropped or enhanced by editing the text written on them. The ZERO 8i’s Camera can bring out the PRO photographer inside you. Users can use the Pro mode to adjust White balance, ISO, Shutter speed, etc. for that perfect output.

Captivating display & sound: When it comes to the display, bigger is indeed better – and ZERO 8i ensures users get access to the most immersive mobile viewing experience. It stands out for its 6.85” FHD+ Dual Pin Hole with a 90.1% screen-to-body ratio and 480 NITS brightness and 1500:1 contrast ratio for bringing out the best video viewing experience. The smartphone comes with a 90Hz refresh rate which makes super smooth interaction between the users’ fingers and the screen whereas the 180Hz touch sampling rate allows faster screen response, especially for the pro gamers to perform better in gaming. The brighter, colourful and immersive viewing experience is backed by superior DTS-HD Surround sound which gives a premium cinematic sound experience.

Battery and memory: ZERO 8i carries a heavyduty 4,500 mAh battery backed by an ultra-Power Marathon technology that optimises the power used by the apps and thereby increases 25% battery backup. This keeps the phone operational even after long hours of heavy usage. The battery can sustain a video playback of 10 hours, up to 32 hours of music playback, 12 hours of web surfing, 49 hours of 4G Talk-time, and 25 days of stand-by time. The Power Marathon Technology ensures an additional battery backup of more than 25% when switched to an ultra-power-saving mode. The smartphone comes with 18w charger in box with a 33w fast charge support that has the capability of charging the device from 0 to 70% within 30 mins. This gives users the freedom to do their favourite things, for as long as they want, without bothering about frequently recharging the phone. 

Commenting on the launch, Mr. Anish Kapoor, CEO – Infinix India, said, “All our devices up until now have been targeted towards the budget-conscious consumers who are always on the lookout for value for money products. Since 2017, we have made massive improvements and taken quantum leaps by focusing on consumer pain points and resolving their issues. In fact, we have come a long way in terms of improvising our chipset and camera experience. With the launch of Zero 8i, we want to end the year on a high note. This is a promising multi-tasking device that is driving the brand’s expedition in the upper price segment as Infinix 2.0. Elegantly and unconventionally designed by taking inspiration from Lourve, world’s largest art museum in Paris, the device is certainly a class apart for its perfect blend of looks, performance, and photography experience in this price range. It is also loaded with several FIST (First in segment technology) features like the advanced Vidhance video stabilization solution and 8GB RAM/128GB storage, which makes it a perfect companion for those who believe in multi-tasking. By introducing several category first features to this revolutionary entrant, Infinix is bringing the best of everything in one smartphone. To further democratize the best in smartphone technology for the Indian masses, we are manufacturing all our products in-house at our Noida facility, in line with the ‘Make in India’ initiative. We are certain that Indian smartphone lovers are going to enjoy experiencing this revolutionary device.”

The all-new ZERO 8i also comes with an additional value-added e-Warranty feature which shows the validity date of the device’s warranty, saving users from bothering about shuffling through documents. 

Bearing in mind the customer-centric approach, Infinix has developed a robust service centre network with 915+ service centres across 700 towns in India. This allows users to enjoy after-sales experience. Infinix devices come pre-installed with Carlscare App that empowers the users to locate their nearest service centre and also indicates to them about the availability of parts at the service centres.

Meanwhile, come December-end, Infinix will venture into the TV market in India by launching its 43-inch and 32-inch smart TVs powered by Android OS TVs along with a sound bar under its audio brand SNOKOR.