New Delhi, December 22, 2020.

Somany Home Innovation Limited, makers of ‘Hindware Appliances’, in response to the ongoing Covid-19 crisis has forayed into the safe-essentials segment with the launch of disinfectant products - Hindware Activio food sterilizer and Hindware Purge surface disinfectant generator. Priced at INR 4990 and INR 9999, respectively, Hindware’s Activio is available at Metro cash & carry stores as well as general retail stores across India and Hindware’s Purge is available at evok.in, croma and reliance. The products will soon be available over Flipkart and Amazon.in as well.Keeping consumer’s health and hygiene as the top priority, the company has invested in its R&D to build the technology products, offering the disinfection against the viruses and diseases to Indian consumers

The ongoing pandemic has affected organizations and people alike, forever changing the way people live, work, study and interact through social distancing. Toeliminate viruses and bacteria, Somany Home Innovation Limited has launched Activio by Hindware, a food sterilizer to clean fresh produce, meat, and cutlery. Equipped with a capacity of 10L, the device utilizes all-natural Ozone Purification Technology to eliminate traces of pesticides germs, preservatives, and ripeners among others. It disinfects and sterilizes every bit of the products thoroughly that cannot be achieved with normal washing. Equipped with specially curated air burst stone, Activio generates potent micro-bubbles to wash all foreign residues on the surface of fruits and vegetables and removes toxic substances that can cause major illnesses, infections, and organ diseases.

The other product Purge, a surface disinfectant generator creates a disinfectant solution using purified water, in less than three minutes, which can be sprayed over different types of surfaces such as furniture, household appliances, bathtub, keyboard, mouse, vehicles, fruits, and vegetables, utensils, etc. Purge is tested and certified by TUV-SUD South Asia Pvt. Ltd. for the effective removal of viruses up to 99 % large extent.

Commenting on the launch, Mr. Rakesh Kaul, CEO & Whole Time Director, Somany Home Innovation Limited, said, “COVID-19 has changed the dynamics of human lifestyle. Social distancing, mask and hygiene have become an intrinsic part of our lives. This habitual change in consumers is here to stay, and with increase sentiment towards hygiene, there is a huge demand-supply gap of disinfectant products including, food sterilizers and surface disinfectant generators. At Somany Home Innovation Limited, our consumer’s health is our top priority. With the launch of Purge and Activio, we are hopeful to narrow the existing gap in the health and hygiene segment.  We expect a very encouraging market response from this launch as consumers are on lookout for hygiene products that are effective.”

Activio food sterilizer comes with 3 pre-set functions that provide users with dedicated modes for cleaning fresh produce, meat, and cutlery. The device comes with a capacity of 10L ensuring that you do not need an extra washing bowl to sanitize your groceries, keeping your contact with germs minimal.

Purge surface disinfectant generator isspecially designed to keep your house, vehicles, and office place free from bacteria, germs, etc., and sanitized. Purge uses NaCIO/HOCI, which is a disinfectant solution, created through electrochemical reactions using in-built electrodes. The NaCIO solution generated by Purge disinfectant is extremely effective in disinfection and removal of pathogen microbes. The product boasts all-in-one sterilization, disinfection, algae removal, and deodorization feature along with economical usage.  With just 5 W power consumption, this 420 gm device can hold upto 200 ml of disinfectant and comes with a 1-year warranty.

Hindware Appliances is one of the fastest-growing consumer products company in the country with largest range of IOT enabled connected appliances providing customers with offerings ranging from water heaters and water purifiers to air coolers, air purifiers, fans, and kitchen appliances, which are all relevant in the modern consumer lifestyle of today, with each contributing to make better homes a reality in India. Currently, Somany Home Innovation Limited (SHIL) has a network of over 9,250+ retail outlets, 700+ distributor partners and our network of more than 800 modern retail stores across India. Recently, the company expanded its product category into IoT enabled appliances across water purifiers, water heaters, air purifiers and chimneys.