New Delhi, 15 July, 2021.

TECNO, the global premium smartphone brand, once again re-affirms its ‘segment-first’ reputation by announcing two new products from its popular camera-centric, CAMON series, the TECNO CAMON 17Pro &TECNO CAMON 17.Smartphones in the CAMON series have been known for their segment defining features of higher camera pixels, Ultra Night lens powered by TAIVOS technology, pop- upselfie camera,Auto Eye Focusand now CAMON 17 proheralds the transition to best selfie and videography experience.

The introduction of TECNO CAMON 17 series will further redefine the mid-range smartphone segment photography and videography capabilities. Both smartphones flaunt manysegment-first innovations; the TECNO CAMON 17 Pro becomes the first device in the sub-17K segment to offer 48MP Smart selfie, 64MP Quad rear-cam & Helio G95 Processor. And the all-new CAMON 17 becomes the first in the sub-13K segment to offer 16MP dot-in selfie camera, 64MP Quad rear camera, 5000mAh battery with 18Wand a big 6.8inch FHD+ dot-in display with 90Hz refresh rate.

Moreover, both smartphones resolve a critical issue of clicking pictures and making videos in low light conditions with its Super Night Lens powered by TAIVOS AI chip.The smartphones support various pro-grade videography & photography modes such as Movie Master, 4K 30FPS Clear Recording, Portrait Night Scene Video and AI smart Selfies among many others.

Commenting on the launch, Arijeet Talapatra, CEO of TRANSSION India,said, “With TECNO’s CAMON portfolio, we are constantly pushing the boundary to make cutting-edge mobile camera technology available to everyone at a competitive price. Our CAMON products seek to constantly transform the way photography has been experienced by the category consumers till now. The latest product offerings under CAMON 17 series have been designed keeping in mind the need of the hour requirements of the new-age consumers and offer pro-grade smartphone videography & photography capabilities along with a big screen and a powerful processor for a seamless smartphone experience. We are confident it will be a great success and will set a standard that others will follow.”

Key USPs of TECNO CAMON 17 series

·         Segment first flagship Dot-In, 48MP Selfie camera

The front camera of the CAMON 17 Pro is equipped with a segment-first 48MP AI Selfie Camera with a smart selfie lens to capture the clearest selfies with ease. It features various professional photography and videography modes such as modes like AI Portrait, Ultra HD, Super Night, 4K Time lapse, 4K 30FPS recording, AR 3.5 and Video Bokeh. Its micro slit adjustable dual front Flashlight, customized filters, Eye Autofocus, wide selfie and Movie master give a value addition to artistic skills of photography. CAMON 17 supports 16 MP selfie camera

·         Professional grade 64MP AI Quad Rear Camera

The CAMON 17 Pro series comprises of a 64MP Primary Lens with F1.79 aperture for Ultra-Clear Shots, an 8MP lens for 120˚ Super Wide photos, a 2MP Black and White lens and a 2MP Blur lens that provides professional-grade blur effect for capturing outstanding artistic portraits. The rear camera complemented with a Quad Flash enables one to click focused illuminated images in the dark.

·         Ultra Pro Video Camera

The CAMON 17 Pro smartphone’s Ultra-Professional Video Mode can record 4K clarity Videosat 30fps with an extremely stable and anti-shake technology. It also features Professional Movie Master to help shoot various scenes, create videos and movie templates with one-click recording and easy transition features, providing an immersive audio-visual experience. The 4K time-lapse intelligently adapts to shooting speed with both the front and the rear camera. The smartphone is also equipped with Ultra Steady Video, Portrait Night Scene Mode and Slow Motion Videos at 960 FPS, Video Bokeh, Video Beauty and Night Shot Video Modes

·         Blazing Fast MediatekHelio G95 Processor

The CAMON 17 Pro houses a powerful Mediatek G95 Processor with Octa-Core Hyper Engine Gaming Optimization, providing for an incredible gaming experience. The Game Turbo 2.0 Mode along with 180Hz Touch sampling rateoptimizes the screen, touch inputs, inter-frame and Intra-frame prediction algorithms and reduces power consumption. It also houses a Cortex A 76 CPU and Mali G76 GPU that can seamlessly support heavy games like Battleground and Fortnite among others.

While CAMON 17 is powered by Helio G85 gaming processor.

·         Premium design with 6.8” FHD+ Display with Tiny dot-in design

The CAMON 17 Pro features a large 6.8” FHD+ display with 90.5% screen-to-body ratio and IPS Display for a bigger and better viewing experience. The 397 PPI pixel density and 500nits brightness with Tiny dot-in Design makes the screen perfect for enhanced outdoor visibility. The 2K+ ultra-clear resolution complemented with the 90Hz Fluid Screen refresh rate with 180Hz Touch sampling rate allows for greater image steadiness, smoother scrolling, and ultimate smartphone usage experience.

·         High Capacity 5000 mAh battery

CAMON 17 Pro housesa 5000 mAh battery with 33w flash charge, charging from 0 to 100 in merely 83 minutes. It provides a standby time of 37 days, calling time of 31 hours, web browsing of 13 hours, video playback of 20 hours, music playback of 164 hours and game playback of 11 hours. It has a USB Type C port that prevents the smartphone from heating up. Tecno CAMON 17 also comes with 5000mAh battery and 18W flash charge.

·         Premium Sleek Design

The perfect blend of the classy and stylish, sleek, dual tone design of the CAMON 17 Pro gives it a premium look and feel. The aesthetic curve, greater arc and anti-fall grip provides for a firm grip of the smartphone in one’s hand. It also sports an industry first back cover design with 3.5D Shaped battery cover along with larger 4.6mm drop. The enhanced Linear texture further augments the beauty of the Dual color.

·         Bigger Storage

The CAMON 17 Pro hosts a powerful 8GB high capacity LPDDR4x RAM for super-fast functioning and 128GB UFS 2.1 big internal storage, expandable upto256GB. It runs on HiO7.6 based on Android 11 to provide for an uninterrupted seamless smartphone experience. While CAMON 17 comes with 6GB RAM and 128GB bigger storage.