New Delhi, August,
2021.
Hero MotoCorp, the world’s largest motorcycle and scooter
manufacturer, has been recognized by GUINNESS WORLD RECORDS™ for creating the ‘Largest
motorcycle logo’ with country’s most popular and iconic motorcycle Splendor+.
The GUINNESS WORLD RECORDS™ record
of the ‘Largest motorcycle logo’ was unveiled on the completion of 10 glorious
years of Hero MotoCorp’s solo journey on August 9, 2021.
To achieve this world record,
1845 Hero Splendor+ motorcycles were uniformly placed to form the Hero logo at
the company’s manufacturing facility in Chittoor, Andhra Pradesh. The area
spread over 1000ft x 800ft was used as the canvas to create the record.
Commenting
on the occasion, Mr. Malo Le Masson, Head of Global Product Planning and
Strategy, Hero MotoCorp said, “At
the beginning of this year, Hero MotoCorp celebrated the landmark of 100
Million cumulative sales since inception- a record in the heart of all the
Heroes. This milestone comes in 2021 which is also the 10th anniversary year of
the Hero Brand logo, unveiled on 9th of August 2011 at the O2 Arena in London.
Soas part of our unique celebrations for the special day, we have achieved a
Guinness World Records™️ of the ‘Largest motorcycle logo ’to demonstrate our
brand stature. This is another global record set by brand Hero, and we shall
not stop there. Stay tuned for more from Hero MotoCorp!”
A video of the GUINNESS WORLD
RECORDS™ achievement of ‘Largest motorcycle logo’ can be viewed below.
https://www.youtube.com/watch?v=ltTdLAAcius
Spokesperson from Guinness World
Records™ said, “The
attempt for the largest motorcycle logo is always a challenging one. It
involves immense planning and effort in execution. Hero MotoCorp being the
leading two-wheeler manufacturer, made the best use of one of their most
popular motorcycles, Splendor to form the Hero logo in their manufacturing unit
in Chittoor. I reviewed the entire evidence online and I am very happy to
announce that Hero MotoCorp has broken this record with 1,845 motorcycles in a
stunning manner. Congratulations and Hero MotoCorp, you are now Officially
Amazing!”
An adjudicator from the GUINNESS
WORLD RECORDS™ was virtually present to witness the world record attempt and
determine the veracity of the activity with support from independent witnesses,
who were appointed as per Guinness guidelines.
Year 2021 is marked by a series
of exciting initiatives to celebrate the historic milestone of Hero MotoCorp surpassing
100 million units in cumulative production– one of the fastest global
achievements by an automotive company.
The Company kicked-off the
celebrations in January 2021 when its 100 millionth motorcycle, the Xtreme
160R, was rolled-out of its manufacturing facility in Haridwar.
In keeping with its commitment
towards sustainable manufacturing, Hero MotoCorp has also initiated a Green
Drive where it has invited the masses to contribute towards achieving another GUINNESS
WORLD RECORDS™ title for ‘Largest Online Photo Album of People Planting Plants’.