Bangalore, 06 December 2021.

Rummy Culture, India’s fastest-growing online rummy platform from the house of ‘Gameskraft’ announced details of the launch of new gameplay features and variants. The new features aim to make the gaming experience more engaging for all the skilled gamers and help increase penetration of rummy among new players. Additionally, Rummy Culture has also introduced a new game format called Ultra Deals Rummy.

The new gameplay has many exciting features making each game more fast-paced, action-packed, and engaging. These are-

●        Points Grand Slam: Players get to win bigdaily by playing for more points and reaching the top of the leaderboard. The more you play, the more you win! This allows players to show their Rummy skills to other players.

●        Ultra-Deals Rummy: Win every hand with thrilling game format and quick completion time – Win all, lose all makes the gaming experience much more exciting than points or pool

o   Play 2 players 1 Deal when you don’t have sufficient time to play traditional pool rummy. It’s a faster game with faster results and winning! 

As Rummy Culture continues to focus on product innovation and experience, the company has introduced a new range of features to the User Interface such as –

●        Separate Offer Section: Through one listing, the user can easily discover all the relevant offers. The page helps the user understand more about the offers transparently providing the next best course of action

o   Improved visibility of scratch cards through offers landing page for active cards and the upgraded scratch card User Interface.

●        New Game Table: Shows progress made in gameplay quests, thereby encouraging the player to play more and complete milestones!

o   Shows gameplay leaderboard rank for the user to continue enjoying more games and climb higher on the leaderboard

●        New Streamlines on boarding: Hassle free experience when logging on to the app, so that players can focus on their game rather than worry about OTPs

Speaking on the announcement, Amit Kushwaha - Head Brand Strategy – Gameskraft said, “The new features are in line with Rummy Culture’s vision to extend awesome game playing experiences to all Rummy enthusiasts. They are specifically designed for people who like quick fast-paced games and don’t have the time for traditional pool rummy. Based on our data and learning from past user trends, we have modified our product to provide an awesome game-playing experience to more and more players nationwide. The new features will aim at making our platform more user-friendly, trustworthy, and personalized in our approach to show offers and game progress. This way, players can focus on their gameplay and avoid any superfluous details.”

Rummy Culture expects the majority ofits users to experience these improvements andenjoy thefun of bigger winnings while improving their gameplay skills. Through these improvements, the company expects growth in the number of players and activities on the platform, leading to a significant increase in the number of gameplays per user.

Launched in 2017 by GamesKraft, Rummy Culture boasts of a community of over 1 crore users. The platform aims at providing a seamless gaming experience. The games are designed on an extremely user-friendly UI and make it convenient for first time players to understand and play the game hassle free. Intuitive design, seamless, safe, and secure user experience are the USPs of GamesKraft the parent company that was also founded in 2017 by a group of highly experienced technology professionals who are passionate about gaming. 

Rummy Culture is a world record holder for hosting the world's largest online rummy tournament and India’s only ISO 9001:2015 certified gaming platform, thereby reaffirming their commitment towards providing a fair and secure game to the players. The platform is also RNG certified which is a testament to the fact that table and player selection is 100% random and not triggered by any specific algorithm. Rummy Culture provides 24/7 customer support to players across all levels and categories in multiple Languages along with flexible options for withdrawals and game bonuses. The platform has a strict zero tolerance for malpractice and defaulters are barred from the platform immediately.