Mumbai, 14th April, 2022.
Snapchat is all set to broaden its slate of Indian Creator Shows with the launch of ‘Who The F Am I’, an exciting new offering produced by Qyuki, starring the multi-talented influencer and actress, Sana Sultan Khan.
Powered by a unique concept and a relatable character tailored specially for Snapchat's mobile first audience, ‘Who The F Am I’ will see Sana Sultan Khan bouncing back from a difficult breakup. Viewers will witness Sana pushing her limits and overcoming inhibitions while facing interesting challenges that she ultimately turns into learning moments. Airing exclusively on Snapchat Discover, the show will be an interesting watch for Snapchatters as they walk along with Sana on her rediscovery journey where she explores herself further as a content creator and an individual.
“Teaming up with Snapchat for my own creator show is an exciting opportunity for me. When I first learnt about this show, the concept intrigued me the most and being a content creator I am always on the look for something trendy. ‘Who The F Am I’ will give Snapchatters a glimpse of who I am and my journey of rediscovering myself. I am hopeful that the community will relate to the show and have something to take away as I deal with different challenges while finding myself.”, said Sana Sultan Khan.
“Snapchat’s unique original programming is locally nuanced to resonate with our Indian viewers. We’re thrilled to work with the incredibly talented and authentic Sana on a show that promises to reveal a new side of her. Every original series is authentic to the creator’s passion available to millions of viewers in India.” said Amanda Krentzman, Head of International Original Series at Snap Inc.
Snap’s Creator Shows are first person, personality driven shows made exclusively for the community and available only on Snapchat’s Discover platform. Like all other shows on Snapchat, episodes average three to five minutes in length, are full-screen vertical and paced for mobile.