New Delhi, September, 2022.
Hero MotoCorp Ltd, the world’s largest
manufacturer of motorcycles and scooters, today announced a partnership with
the Indian Deaf Cricket Association (IDCA). Affirming its long-term support
to the specially-abled team for a social cause as part of its Corporate Social
Responsibility (CSR) initiative ‘Khelo Hero’ under the umbrella platform
‘Hero We Care’, the Company signed a Memorandum of Understanding (MoU)
with IDCA here today in the presence of the players and senior officials.
As part of the partnership, Hero MotoCorp – one of the largest corporate
promoters of sports globally – will provide the necessary training equipment to
the IDCA team for the upcoming Deaf International Cricket Council (DICC) T20
Champions Trophy 2022, to be held in Sharjah, UAE between October 1-9 and
the National Championships to be held later this year.Hero MotoCorp is also
supporting a training camp that has been organised between September 16-29 to
prepare the team for the global tournament.
Elated with this partnership, Roma Balwani,
CEO of IDCA said, “This long-term
partnership of IDCA & Hero MotoCorp will immensely help in nurturing our
players to prepare not only for the upcoming event by organising the training
sessions and also providing best-in-class equipment for the same, but also for
future training camps as well. We thank them for believing in us and supporting
us for this noble cause.”
Sumit Jain, President of IDCA, said, “We are
thankful to Hero MotoCorp for supporting us for the upcoming championship. This
generous gesture will help us in creating a best-in-class team with talents from across
India and train them to participate in national & international tournaments.”
Bharatendu Kabi, Head – Corporate Social Responsibility (CSR) &
Corporate Communication, Hero MotoCorp, said “As a
responsible corporate citizen, we believe in contributing meaningfully towards the overall
wellbeing of society by supporting healthcare, education and sports among the
youth. In keeping with this
commitment, we are delighted to collaborate with the Indian Deaf Cricket
Association and support the team for the upcoming T20 Champions Trophy 2022
(UAE). We are sure they will make the country proud by their performance in the
championship. We will also continue to support the team as they prepare for the
upcoming National Championships in India.”
The MoU signing ceremony today was attended – among others - by the team
captain
Virender Singh, Vice-Captain Manjeet Kumar, two key players Sai Akash
and R Yashwant
Naidu, Ajay Kumar – Secretary of IDCA and Reena Jain Malhotra – Patron
of IDCA.
The specially-abled team India is set to put its best foot forward against the
competing countries in the upcoming DICC T20 Champions Trophy 2022 in UAE. IDCA
has also rolled out the #DareToDream campaign to promote
differently-abled cricket and to drive other developmental aspects around the
lives of the differently-abled youth in the country. They have also partnered
with INOX cinemas, Vistara, IndiGo and JW Marriott New Delhi Aerocity for the
upcoming event.