Mumbai, December, 2022.
Audi, the German luxury car manufacturer, today announced a
price increase of up to 1.7% percent across its model range owing to rising
input and operational costs. The price hike will be effective from January 01,
2023.
Mr. Balbir Singh Dhillon, Head of Audi India said, “The
primary objective of Audi India’s business strategy focuses on a model that
begets profitability and sustainability. The price correction is affected as a
result of the rising supply-chain-related input and operational costs. The new
price range for our models is directed at maintaining the premium price
positioning of our brand, ensuring sustainable growth for Audi India and our
dealer partners. As a brand, we have always focused on human centricity and we
continue to ensure that the impact of the price hike is as minimal as possible
for our customers.”
Audi India’s current line-up
includes the petrol-powered Audi A4, Audi A6, Audi A8L, Audi Q3, Audi Q5, Audi
Q7, Audi Q8, Audi S5 Sportback, Audi RS 5 Sportback, and Audi RSQ8. The
electric vehicle portfolio under the e-tron brand comprises a wide range
including the Audi e-tron 50, Audi e-tron 55, Audi e-tron Sportback 55 and
India’s first electric supercars, the Audi e-tron GT and Audi RS e-tron GT.