Reliance Retail’s ‘Milkbasket’ expands its footprint in Rajasthan- After Jaipur, launches grocery delivery in Ajmer in 10 area codes


Ajmer, December, 2022.


Reliance Retail-backed Milkbasket, India’s first and largest micro-delivery service for groceries and daily essentials, has recently launched its operations in Ajmer. The daily doorstep grocery delivery platform is currently servicing 10 major areas of Ajmer, including prominent localities such as Kotra, Vaishali Nagar, Panchsheel Nagar, Chandra Vardai Nagar, Haribhau Upadhyay Nagar, Ram Nagar, Ajay Nagar, Jaipur Road, etc.

Earlier in 2022, Milkbasket had forayed into Rajasthan by launching in the capital city of Jaipur. The Milkbasket mobile app lets users order daily from a catalogue of 6000-plus products covering 13-plus categories, including fresh grocery, milk, pantry staples, daily household essentials, and more. Users can modify their orders till 12 (midnight) and get doorstep delivery latest by 7 AM the following day.

Launched in 2015 as a delivery service for fresh milk in Gurgaon, Milkbasket now services more than 25 cities in India including Bangalore, Gurgaon, Delhi, Hyderabad, Chennai, Jaipur, Navi Mumbai, Ahmedabad, Indore & more.

For new users signing up in Ajmer, the Milkbasket Mobile application is currently offering an exciting introductory offer code of MILK15. Once a user registers on Milkbasket with the code MILK15, he/she will receive 100% cash back on fresh milk orders for 15 days. The maximum cashback a user can earn with this code is Rs 500, credited into your Milkbasket wallet on the 16th day from the first top-up. The app can be easily downloaded from the Play Store, App store, or the official Milkbasket website.

Speaking on the launch, a Milkbasket spokesperson said, “We are gaining good traction in Ajmer. The reviews have been exceptional and we’re growing day by day.  People are quickly adapting to the concept of online grocery shopping and convenient doorstep delivery, especially working women.”

He added, “Given our in-depth understanding of tier 2 cities since MilkBasket launch, we have adapted those learnings and are catering to unique needs of Ajmer as we continue to expand our reach in the city and cover other principal pin codes  through our unique product assortment”

Milkbasket was the first to introduce the concepts of Flexi-ordering and no-disturbance silent delivery to the global market. This unique model has become the core proposition of the app and has been lauded for its industry-leading best practices in supply chain and technology.