After ruling the Indian household
with Rajdhani Besan the flagship product of Rajdhani Foods, the company is
diversifying and enhancing its product portfolio, by further foraying into
healthy breakfast cereals and snacks. This expansion is aimed at catering to
the evolving demands of its consumers, who are adapting towards changed habits
of picking on easy and convenient healthy snacking, to maintain their physical
health in this fast-paced life, especially in the post-pandemic times. The
company Rajdhani Foods is known for its trusted products like Rajdhani Besan,
Sattu, and Chana dal.
As
a part of this move, Rajdhani Foods has rolled out a wide variety of options
under its new category to offer solutions for people of all ages. The new
category includes two segments- Healthy Breakfast and Snacking. The healthy
breakfast range includes low-cholesterol Corn flakes, trans-fat-free Choco
flakes, and fiber-rich Instant Oats. Roasted chana, protein-rich Makhana, and
bleach-free, non-sticky Sabudana are under the healthy snacking range. The key
highlight of all Rajdhani products is that it uses only fresh and hand-picked
ingredients, packed and processed in the most hygienic conditions with advanced
equipment to ensure no impurity is left behind.
On this occasion, Mr.
Chetan Jain, Director of Rajdhani Foods, said, “We noticed that after
COVID, the need for a nutritious breakfast is rising as people become more
aware of the consequences of an unhealthy diet. However, a considerable number
of people skip breakfast as their fast-paced lives do not allow them the luxury
of spending time in cooking a balanced meal to begin their day with. Our
chemical-free and sortex-cleaned range of nutritious and fiber-packed breakfast
and snack items thus has a large value proposition on account of being easy to
eat. While the breakfast cereals require only a couple of minutes to prepare,
the snacks can be eaten on the go.”
As a part of its expansion plans,
Rajdhani Foods has announced that it will roll out the products and make them
available in the market in a phased manner. In the first phase, the products
will be available in the Delhi/NCR area and other top metros in northern India.
Thereafter, the range will be expanded to over Tier 2 cities and will be made available, even in
the smallest general stores, in the next few years. All products are available at an affordable price
range starting from Rs. 99/-
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