Jaipur, April 2023.
EatFit, one of India’s largest healthy food platforms housed under the Curefoods house of brands, has announced the opening of DilSe EatFit, which is Eatfit’s first offline store in Jaipur, today. The store opens its doors for customers to provide them with a unique healthy and nutritious dining experience. Dil Se EatFit is located in one of the city’s centrally located areas on Sahakar Marg, where customers can easily access the brand’s extended offerings.
EatFit’s expansion to the offline market is a part of Curefoods’ vision to create premium and personalized experiences for its customers, by providing them with a feel of wholesome dining while enjoying the healthy and nutritious food that the menu provides. With this offline store launch, the brand has expanded its offerings in the EatFit menu by adding several customised local delicacies, considering the need and liking of the regional taste and preferences of users. The launch is a testament of Curefoods' commitment to providing innovative and healthy Indian food options to customers.
Currently, EatFitowns two offline stores in India, one in Bangalore and the second in Jaipur other than its online cloud kitchen presence.Curefoods houses 11 other online brands other than EatFit,catering to customers' needs and preferences, while having their presence across India.The company plans to expand to 100 offline outlets across its various food brands by the end of 2025.Curefoods also plans to open around 30 offline restaurants this year, which will be individual brand outlets starting with the Tier 1 cities and then expanding to the Tier 2 markets, in the North and West India. These stores will be opened majorly for the top fast-growing brands under the Curefoods umbrella, which includes Curefoods’ flagship brand EatFit, the gourmet pizza brand Nomad Pizza, and the biryani brand Sharief Bhai.
"We are thrilled to open Dil Se EatFit in Jaipur and bring our brand closer to our customers by providing them with a first-hand dining experience and a real feel of the food around the ambiance created in our stores. Our aim is to provide an exclusive aura for a fresh, nutritious, and authentic dining experience. With the addition of new local delicacies as per the region, we will cater to the diverse tastes of our customers, ensuring that they have a wide range of options to choose from,” said Ankit Nagori, Founder of Curefoods.
Curefoods expects its offline brand stores to contribute a 15 to 20 percent revenue by the end of 2023.With the recent funding raised by the company of INR 300 crores, the company will continue to focus on profitability, and achieve significant growth and presence around India in the coming years. Curefoods’ strong focus on customer satisfaction and quality has enabled it to emerge as the fastest-growing digital-first F&B group in the country, with 200+ locations in 15 cities serviced by a back end operation of over 7 food factories, and 150+ multi-brand cloud kitchens.