Bangalore, May 2023.
Simple Energy, India's leading electric vehicle and clean energy start-up, today officially launched its maiden electric 2-wheeler- the Simple ONE at an attractive starting price of INR 1,45,000. The Super EV- Simple ONE will be available at a price of INR 1,58,000. This price shall also include a 750W charger. Unveiled globally on 15th August 2021, Simple ONE has undergone a series of improvement cycles basis the initial feedback received and is finally ready to make a mark on Indian roads!
The booking commencement for Simple ONE received a stupendous response with the company registering more than 1 lakh pre bookings, in 18 months. Now, with the official launch, the company plans to facilitate customer deliveries in a phased manner, starting with Bangalore.The deliveries shall commence in the upcoming days. In addition, it will also focus on ramping up its retail operations in the next 12 months by being present in 40-50 cities, through a network of 160-180 retail stores in these cities.
The Simple ONE will now be equipped with fixed and removable (portable) batteries, delivering a superlative range of 212 kms in IDC, making it the longest range E2W in India. This new and fresh offering in the electric 2W space is completely Made-in-India (in line with GOI’s vision of Atmanirbhar Bharat) and boasts of having 214 IP portfolio. Furthermore, Simple ONE is also the fastest E2W in its segment, sprinting to 0-40 kmph at a whopping 2.77 seconds. What also makes Simple ONE even more unique is that it is the first e-scooter to come with a thermal management system, developed collaboratively with IIT-Indore, helping mitigate any thermal runaways.
Speaking on this occasion, Mr. Suhas Rajkumar, Founder & CEO, SimpleEnergy, said, “Today marks a momentous occasion in the history of our company; an auspicious day that will be remembered for years to come. It represents a milestone that we can all be proud of and serves as a reminder of our collective efforts, resulting in the successful achievement of our goals. This wouldn’t have been possible without the ardent support of all our stakeholders, including our investors, who have played a pivotal role in making our vision a reality. We are excited to commence our journey in the competitive Indian auto landscape and we will continuously focus on evolving ourselves through insights and learning that we gather from the industry. Going forward, our biggest priority is to facilitate quick deliveries for customers who have been patiently waiting to get their Simple ONE home.”
Adding further, Mr. Shreshth Mishra, Co-Founder Simple Energy, said, “Simple ONE is our inaugural offering to Indians and it is definitely an emotional moment for us. The Simple ONE is equipped with an amalgamation of exciting features, unparalleled performance, extended range, and superior comfort levels. We are confident that Simple ONE possesses all capabilities that are required to disrupt the market and will be successful in captivating the consumers’ mindset through its superlative driving dynamics. From inception, we take pride in investing the right resources in R&D to develop a product that the customers will be proud of owing and represents the vigor of Indian start-ups to undertake innovation-led product development.”
Early this year, the Bengaluru-based start-up, inaugurated its new manufacturing plant, Simple Vision 1.0, in Shoolagiri, Tamil Nadu, and has an installed annual capacity of approximately 5 lakh units. With more products in the pipeline and its core focus on R&D, Simple Energy aims to be at the forefront of the ongoing global transition to green mobility.