Delhi, May, 2023.
Inc. today announced a milestone of over
200 million monthly active Snapchatters in India, one of the company’s
leading global growth markets. Snap continues to invest in India through a
localised platform experience, local content initiatives and partnerships, and
a dedicated focus on regional creators via Spotlight and Stories, all helping Snap
reach this significant milestone.
relevance to local users has remained critical for Snapchat in India, with now
more than 120 Million Indian
Snapchatters watching content across Stories and Spotlight, the fourth and
fifth tabs of the app. Spotlight, Snapchat's user-generated entertainment
platform, continues significant growth
with time spent in India on Spotlight more than tripling. This strong
engagement is empowering a new generation of creators to build audiences via
Snapchat while making their passion for content creation monetizable and
Ajit Mohan, President, APAC, Snap
Inc.“I am thrilled to have joined Snap at a time
where the momentum among our Indian community has never been stronger. We see
incredible potential for partners, creators, and brands to build communities
and businesses on Snapchat, and we couldn’t be more excited about our future.
Young India has particularly valued the healthy and private environment that
has been at the heart of our experiences and this will continue to be our focus
fosters fast, fun communication with friends and family, and now Snapchatters in India will have access to
My AI, a new, experimental AI-powered chatbot customised for Snapchat. My
AI can recommend birthday gift ideas for your BFF, plan a trip for a long
weekend or even suggest a recipe for dinner.
Snapchatters can also customise My AI with their own unique name and
select a Wallpaper for their Chats.
the Snapchat community continues to grow in India, Snap is building its team
and enhancing its operations with hires across a variety of roles to better
serve the Indian Snapchatter community.
its core, Snapchat is a visual messaging app centered around the camera that
empowers people to express themselves and enhances relationships with friends
and family. Snap’s commitment to democratising the use and creation of
Augmented Reality (AR) has resonated with Indian Snapchatters, who often
utilise Snapchat AR to celebrate cultural moments. In India, Snapchatters play with Augmented Reality
(AR) Lenses over 50 billion times every month, and over 85% of Snapchatters use Lenses to visually
express themselves during festive months in India.
large, unique audience, brand-safe environment, and innovative advertising
solutions has made it a valuable partner for brands and partners alike. Indians
have embraced AR technology and are enjoying a new world of shopping while
brands are effectively harnessing the tech to deliver creative storytelling.
will continue to focus its efforts in providing the best experience for Indian
Snapchatters through hyper-local content, home-grown creators, a celebration of
relevant cultural moments, and immersive AR experiences that will delight and
provide real utility for our community.