New Delhi, June 2023.
The Cellular Jail in Andaman and Nicobar Islands,
an immensely popular and historic tourist site boasting over 1500 daily
visitors, has unveiled an immersive multimedia projection mapping based sound
and light show to enhance the tourist experience and support the local
industry. The project’s System integrator and creative team Tricolor India
Schauspiel Pvt. Ltd. chose projectors from Barco, a world leader in project
mapping and visualization technology, to power spectacular projection mapping
on the splendid facade of the Cellular Jail.
Cellular Jail, also known as Kālā Pānī, is a
colonial-era prison located in the Andaman and Nicobar Islands of India. It was
built by the British in the late 19th century and has become a symbol of
India's struggle for independence and a popular tourist attraction.
The revamped show at the Cellular Jail is a
massive upgrade to the existing, conventional Sound and Light show which
comprised of basic lighting effects on the walls of the jail structure,
accompanied with a voice over on a conventional sound system. Given Barco’s
history of creating spectacular visuals for more than a decade, the brand was
entrusted to upgrade the existing Sound and Light show to a Multimedia Son et
lumière of International Standards, while harnessing innovative technology. The
specific objective of the project focused on bringing out the history, turmoil
and the gruesome story of the Cellular Jail, while placing the historic site on
the global tourism map.
According to Rajiv Bhalla, Managing
Director, Barco India and Vice President, Large Video Wall Experience – APAC, “The
new show is a visual extravaganza, with an amalgamation of various unique ways
of projection mapping never experienced in one place. It is not only the visual
appeal that sets this show apart but also the incorporation of a modern
surround sound system, pinpointing audio references from all around and
bringing alive the action from each surface. To create a unified yet
transformative experience, Barco leveraged a total of five DLP Laser
Projectors, including two units of G60 series projectors and three units of the
32,000 Lumens UDXW32. We decided to harness these innovative models as they
provide higher brightness levels and liven up the seasoned walls of the Jail.
The revamped show is a huge success, and the Cellular Jail has already
witnessed a ramp-up in footfalls.”
High brightness laser projectors from Barco are
being used to create an immersive feel, with vibrant animations, illustrations
and characters shot on chroma being projected on the building, thus
complimenting the physical structure of the jail cells. The Cellular Jail has
installed dynamic RGBW lighting to create a seamless imagery in sync with the
projection on the V shaped facade. Moving head lights are strategically placed
on the terrace overlooking the seating area to add more dramatic appeal to the
show.
Himanshu Sabharwal - Creative Director, Tricolor
India Schauspiel Pvt. Ltd., said, “It was a bright delight working with the Barco
projectors. The 30 K UDX series is a mini dynamite. I was very happy with
the result especially because the units had a tough task of matching with half
a dozen surfaces around. They are surprisingly easy to handle and lightweight
considering the punch they have.”
The integrators have also made use of the
elements from the landscape, such as the tree in front of the facade, which is
now a part of the show. These visuals are in sync with the narration, giving an
illusion of a ‘Speaking Tree’.
Binay Bhushan: Secretary, Andaman Tourism, said, “We
were happy to have a very creative turnaround while upgrading the show. The
outcome is a very bright and engaging piece of work which has gained newfound
popularity with the tourists. The projection system’s new lighting and 16.2
audio have given the show a new lease which is at par with the world.”
The show enjoys boosted dynamism through a
‘Holographic Projection’ which creates multiple layers of projection surfaces
to enhance the viewing experience. Further, the challenging ‘viewing angle’,
comprising of spokes protruding outwards from a centre point, was overcome by
strategically placing the projectors along with the dynamic lighting, thus
unlocking a seamless panoramic view of the structure.