New Delhi, October, 2023.
Costa Coffee, Coca-Cola’s leading coffee brand in the commercial beverage categories in India,is thrilled to announce the opening of its 150th store in India, in Rajouri Garden, New Delhi. This achievement is a testament to Costa Coffee's unwavering commitment to expanding its presence and delivering exceptional coffee experiences to enthusiasts across the nation.
Costa Coffee entered the Indian market in 2005 opening its inaugural café in Connaught Place, New Delhi, the beginning of its journey in India.Last year, in collaboration with Devyani International, Costa Coffee embarked on a significant expansion journey in India, adding approximately 60 stores. Building on this momentum, Costa Coffee aims to strengthen its presence in both existing markets and new cities across the country, with an ongoing goal to open new stores across the top 8-10 Indian cities.Tapping into specialised channels at airports, highways, and healthcare remains a priority.
India's coffee industry is experiencing a captivating shift towards specialty coffee and premiumization, notably among urban millennials who have turned coffee shops into lively communal hubs. This transformation is particularly striking in a country known for its tea culture. Costa Coffee is at the forefront of this evolution, aligning with changing consumer preferences and fostering this dynamic coffee culture.
The150th Costa Coffee storereflects Costa Coffee's commitment to serve handcrafted and locally sourced coffee. Designed in line with Costa Coffee's artistic and innovative design language, the store aims to provide a comfortable and vibrant space for coffee lovers to indulge in their favourite brews.
Vinay Nair, General Manager, India & Emerging Markets, Costa Coffee, expressed his excitement about reaching this significant milestone, saying,“India is a key market for us globally and we are proud to commemorate the opening of our 150th store. This milestone truly highlights the overwhelming love and support we have received from coffee enthusiasts across India. Our aim is to extend our presence to every corner of the nation, and we remain committed to achieving this vision through our continuous expansion efforts, ensuring remarkable coffee experiences for all."
Costa Coffee's extensive menu boasts a range of signature coffee offerings, including the beloved Flat White, Classic Corto, Café Caramela, and many more, all carefully handcrafted from locally sourced coffee beans. By collaborating with local farmers and skilled baristas, Costa Coffee ensures that each cup is a testament to the quality and excellence it represents.