Mumbai, December, 2023.
Tata Motors, India’s largest
commercial vehicle manufacturer, and HDFC Bank, India’s largest private sector
bank enter into a Memorandum of Understanding (MoU) to provide attractive
digital financing solutions for its commercial vehicle customers. This collaboration
marks a significant leap in enhancing the accessibility of financial services
for Tata Motors commercial vehicles customers. Under this partnership, Tata
Motors customers can now seamlessly access HDFC Bank's vehicle financing
solutions through Tata Motors' Online Sales Platform and the innovative Tata
e-Guru mobile application. The integration of financial services into the
digital ecosystem will ensure a streamlined process, allowing customers to
select their preferred financier that suits the requirements.
Commenting on this collaboration, Mr.
Rajesh Kaul, Vice President & Business Head – Trucks, Tata Motors,
said, "As a customer centric company, we are delighted to onboard HDFC
Bank on Tata Motors Online Sales Platform and e-Guru, providing our customers
with easy and flexible financing options. This partnership aligns with our
commitment to enhancing customer experience through innovative digital
solutions. By integrating HDFC Bank's expertise and reach, we aim to empower
our customers with a range of financial choices that suit their unique needs.
This collaboration is a crucial step in our commitment to driving excellence in
both product offerings and customer service."
Speaking on this announcement, Mr.
Balaji Varma, Executive Vice President, Commercial Vehicle Group, HDFC Bank,
said, "We are pleased to partner with Tata Motors to offer attractive
digital financing solutions to their commercial vehicle customers. Our
solutions are meticulously customised to meet the diverse requirements of
customers, ensuring a tailored and seamless vehicle buying experience. We
appreciate that the ease of accessibility for vehicle financing is immensely
beneficial for customers and we’re committed to enhancing the vehicle financing
experience."
This strategic alliance extends to all
commercial vehicles offered by Tata Motors, including buses, trucks and small
commercial vehicles and pickups. Tata Motors remains dedicated to understanding
and meeting the evolving needs of its customers. The company consistently
engages with its customers to assess their requirements, not only in terms of
products and services but also from a financial assistance perspective.