Gurugram, January  2024.

Samsung's flagship smartphones have done really well in India, where the premium segment is witnessing double-digit growth. Galaxy S23 series sales in India was 1.4 times compared to Galaxy S22 series, thanks to S23's powerful performance and epic camera capabilities.

“This year, we have changed the industry paradigm by integrating the power of AI with Galaxy S24 series. Mobile phones were created to bring people together, and we use them in so many parts of our lives.We believe mobiles will become the primary access point for AI technology as people already use their smartphones for just about everything, making it the perfect vessel. With Galaxy S24 series, we strongly believe in revolutionizing user experience through Galaxy AI.

Samsung is the leader in the mobile industry with over 1 billion Galaxy customers. By using customer insights accumulated over decades, years of innovation to optimize AI for mobiles and open collaboration with industry leaders, we have come up with Galaxy AI, which will become the ‘global standard for mobile AI.”

Galaxy S24 series takes a Hybrid approach to optimizing the AI user experience whether on-device or in the cloud, to provide a meaningful user experience with tangible benefits. With Galaxy S24, our first AI phone, we have opened a new era of AI phones and Galaxy AI enables users to break communication barriers, enhance their productivity, and unleash creativity like never before.

Our R&D centres in Noida and Bengaluru have played a major role in the development of Galaxy AI. From commercialization of language AI and optimization of AI for mobile to framework development, both Noida and Bengaluru centres made a great contributions. This helped us provide customers with practical and useful AI experiences.

Including Galaxy S24 series, we’re committed to bringing Galaxy AI to approximately 100 million Galaxy mobile devices worldwide this year. This will also amplify mobile AI usage and bring benefits to Galaxy customers that cannot be found anywhere else.

Starting from the S24 series, we will provide seven-generations of Android OS upgrades and seven years of security updates, ensuring customers enjoy a long-lasting and secure premium experience.*Galaxy S24 series also continues our efforts to reduce our carbon footprint. For the first time, Galaxy S24 features components made with recycled cobalt and rare earth elements.