Bengaluru, April
2024.
ExxonMobil is
proud to celebrate the 50th anniversary of the introduction of Mobil
1™ motor oil to the global marketplace. In 2024, ExxonMobil will commemorate
its 50-year history of the Mobil 1™
brand with a series of initiatives across partnerships, motorsports, and
virtual reality, each of which will highlight the brand’s legacy and what’s to come.
Beginning as the first full synthetic automotive motor
oil and later expanding into a line of Mobil 1 branded oils, the Mobil 1 brand has
been at the forefront of engine protection for gas-powered and more recently,
hybrid and electric carsdelivering unmatched quality and performance for the
past five decades. Today, Mobil 1™is the world’s leading synthetic motor oil
brand with an unwavering commitment to innovation, collaboration and customers.
With this iconic brand, ExxonMobil is excited to continue shaping the future of
engine protection and performance.
One of the
central components driving the celebration of Mobil 1 in this milestone year is
a short film to encapsulate the brand’s journey. ExxonMobil has partnered with
former Formula 1 racer and McLaren driver David Coulthard for the video to
guide audiences in an immersive journey through the Mobil 1 brand’s evolution,
influential collaborations and technological achievements.
Throughout the
2024 motorsports season, the Mobil 1 brand will celebrate its legacy with a
series of specially designed liveries and other highlights of the Mobil 1
brand’s extensive racing history.
“ExxonMobil takes great pride in the Mobil 1 brand's
legacy as a revolutionary synthetic motor oil,” said Laura Bustard, Mobil 1
Global Brand Manager. “From its inception 50 years ago, Mobil 1 motor oil has
consistently set the standard for quality and performance and will continue to
improve and excel for the next 50 years. Anyone with any knowledge of the
automotive space or racing knows how iconic this brand has been and will be.”
The Mobil 1 brand’s journey through the last 50
years is a testament to ExxonMobil’s ability to push boundaries and their
commitment to performance and sustainability. Mobil 1 has become the trusted
choice of leading automakers, professional racers, and millions of
drivers worldwide.The Mobil 1
brand's advanced oil formulations provide unparalleled protection against
engine wear, extending engine life and reducing maintenance costs for
consumers.
ExxonMobil
recognizes that the Mobil 1 brand's success is not just a product of superior
technology but a result of close collaboration with leading automakers, racing
teams, and industry experts. These collaborations have allowed Mobil 1 to
continually evolve and set new industry standards.
“The Mobil 1 brand remains dedicated to
maintaining and growing meaningful relationships," saidRobert Shearer,
Director of Global Sponsorships. As we move forward into the future, we are
excited to see a continuation of the collaborative innovation and intelligence
that stems from our work with automakers, racing teams and other great
partners. Track to road technology is seen with each improvement to Mobil 1
motor oil.”
On the occasion, hear from the leaders on half a
century of innovation, performance, and trust, paving a thrilling journey ahead
with Mobil 1™ and a promise of outstanding engine performance and protection.