Istanbul, 18 July, 2024.
Turkish Airlines, the airline
flying to more countries than any other, unveils a new art project titled
"Inner Portrait". This visionary initiative, created in partnership
with the world-renowned media artist Refik Anadol, pushes the boundaries of
storytelling through the data of human connection, offering a deeply personal
exploration of the human desire to travel and its effect on human biology.
The project delves into the
inner landscapes of four individuals who have never embarked on a journey
abroad. Tuikuru, a Brazilian man from the Amazon explores the bustling streets
of Tokyo, while Kenyan woman Esther discovers the rich history of Istanbul. An
Australian woman named Sahar embarks on a journey through the ancient wonders
of Göbeklitepe and Cappadocia, while an Icelandic mannamed Sigurbjörn experiences the awe-inspiring beauty of Jordan.
Utilizing the latest AI tools and neuroscientific sensors, Refik Anadol and his team capture and convert the raw
emotional data of first-time travellers’ experiences into AI Data Paintings. Brain data becomes the pigment for a mesmerizing
visual narrative, representing the transformative power of travel.
Inner Portrait begins with the collection of biological
and neurobiological data from travelers, including heart rate, skin
conductance, and EEG outputs, using advanced monitoring devices such as the
Neuroelectrics. This detailed recording extends throughout the journey,
capturing the participants' immediate reactions to new environments and
experiences, thus providing a foundation for the artwork. The project explores
the correspondence between experiences and neuronal activity, showcasing
Anadol's innovative approach to "collecting" authentic human
experiences as the building blocks of new aesthetic expressions. As Turkish
Airlines bridges cultures, Anadol aims to highlight the profound emotional and
cognitive impacts of travel and cultural exchange, creating a new form of art
that merges human experiences with technological innovation.
Commenting on the launch of
the new artwork, Rafet Fatih Özgür, SVP,
Communications at Turkish Airlines stated:“Inner Portrait is a
testament to Turkish Airlines' commitment to fostering cultural exchange and
innovation. By partnering with Refik Anadol, a pioneer in the field of
data-driven art, we further elevate our brand narrative, revealing the essence
of what it means to travel. As the airline flying to more countries than any
other, we witness countless emotions and stories, and the profound impact
traveling has on people everywhere we fly. Recognizing our responsibility to
convey these stories, we are delighted to transform the impact of travel into a
commissioned artwork that intersects culture, art, technology, and science, and
to showcase this work on a platform such as Art Basel. I believe this work will
inspire more people to travel.”
”In my practice, I’ve had the privilege to travel around the world, so I
deeply understand the transformative experience of seeing new places, meeting
new people and learning about new cultures,” commented Refik Anadol.“Having the
opportunity to partner with Turkish Airlines on a project that gives four
people a chance to travel abroad for the firsttimeistruly inspiring.”
Inner Portraitmade its public debut on June,
13-16, 2024 at Art Basel in Basel, a prestigious platform that celebrates
artistic innovation and cultural exchange by pushing boundaries and challenging
perspectives.
A 30-minute
documentary of Inner Portrait will be live in Autumn 2024.