Gurugram, July, 2024.

 India is one of the biggest smartphone markets in the world, and continues to be very important for Samsung, said a senior executive of South Korean major Samsung Electronics. Nearly 80% of smartphones sold in India are priced below INR 30000, but more consumers are adopting premium smartphones, driving the growth of niche products such as foldables.

“The Indian market is one of the markets where foldables are growing exponentially. At the center lies Galaxy foldables. We expect the market demand to grow this year and we have high expectations about the Indian customers adopting the new Galaxy Z Flip6 and Galaxy Z Fold6 with incorporation of Galaxy AI that are optimized for foldables,” said TM Roh, President and Head of Mobile Experience Business, Samsung Electronics.

Samsung’s recently launched Galaxy Z Fold6 and Z Flip6 foldable smartphones have got off to a great start in India, registering 40% higher pre-orders as compared to the previous generation of foldables in just 24 hours. The sixth generation Galaxy foldables are powered by Galaxy AI, Samsung’s suite of AI tools that help break the barriers of communications and unleash consumers’ creativity and productivity.

TM Roh said Samsung is democratizing mobile AI in a big way and plans to incorporate Galaxy AI in 200 million Galaxy devices by year-end. Galaxy Z Fold 6 and Galaxy Z Flip 6 are the most powerful Galaxy AI foldables with refined foldable designs and optimized Galaxy AI, he added.

Samsung has reinforced the display and hinge on the new foldables, raising durability to a higher level. It has also improved heat dissipation structure for better gaming experience and increased battery so that the new Z Flip6 can last longer on a single charge.

Samsung has also launched new smartwatches and TWS devices – Galaxy Buds3 and Buds3 Pro - featuring new design.

“This year, for the first time, we also expanded the experience of Galaxy AI into healthcare. The new Galaxy Watch Ultra and Watch7 are equipped with the latest BioActive sensor, so that users can monitor their health-related indicators, leading to healthier and better lives,” TM Roh said.

He also praised Samsung’s Noida and Bangalore R&D centers, saying Indian engineers have contributed to the development of Galaxy AI and flagship products.