Jaipur  July, 2024.

WhatsApp today launched a privacy campaign focused on the importance of secure communication, demonstrating how WhatsApp’s multiple layers of protection offer people more control and privacy over their conversations while engaging with friends, family and now businesses too. The national campaign will run in Rajasthan and 7 other states across OOH, Print, Digital and Cinemas.

The campaign shows how WhatsApp creates a safe space for people living away from home, to have their most private conversations with their loved ones while building a new community and adjusting to a new life, underscoring WhatsApp’s commitment to user-privacy through built-in layers of privacy and security features added over the years.   

Conceptualized by BBDO India and directed by notable Indian film director, Shimit Amin, the ad film follows the journey of a young man who moves to a new city to pursue his passion for becoming a professional chef. Capturing some heartwarming and challenging moments of him adapting to a new culture, learning a new language, and finding his feet in a new work environment, we see how WhatsApp provides him a safe space to be his most authentic and confident self, even in his most vulnerable moments. You can see the full video here:https://youtu.be/GNxr-veAgGI?si=YNQfa4Lu1n4mIKqT 

While end-to-end encryption is the foundation of what keeps calls and messages secure on WhatsApp, the film educates users on privacy features like Block and Report, Two-step verification and Meta Verified that help strengthen the security of your conversations. A verified badge on a business profile helps  customers identify trusted businesses on WhatsApp and empowers them to know that they're chatting with the right business.

Vyom Prashant, Director, Consumer Marketing at Meta, said, “Over the years we have added layers of security and protection with innovative features that empower users to have their most private conversations on WhatsApp, including talking to businesses they choose to. We’re proud to introduce this campaign that shows the vital role that private and secure messaging plays in people's lives and how WhatsApp can be a safe space for people to say more and be more, especially when they’re living away from their home and loved ones.” 

As part of the campaign, WhatsApp is also releasing a series of dedicated product films to drive user awareness on safety tools and features that equip people with the necessary safeguards to help protect them from online scams and frauds. Key safety features that can help users stay safe from scams include:  

Two-step verification to add an extra layer of security to your account: WhatsApp allows users to add an extra layer of security to their account by enabling the Two-Step Verification feature, which requires a six-digit PIN when resetting and verifying your WhatsApp account. This is helpful in case a SIM card gets stolen or if the phone is compromised. 

Block and report accounts that are suspicious: WhatsApp is a private and safe space for people to communicate with their loved ones and people who have your phone number. However, at times when users receive problematic messages from unknown numbers, some of which may include suspicious links, request access to personal information, among others WhatsApp provides a simple way for users to ‘block and report’ the account to WhatsApp. If you receive a message from an unknown sender, WhatsApp provides users the option to block them, with additional details such as groups in common, along with safety tools if you need to take action.

Silence unknown callers:Designed to give you more privacy and control of your incoming calls, it helps to automatically screen out spam, scams, and calls from unknown people for increased protection. These calls will not ring on your phone, but will be visible in your call list, in case it turns out to be someone important.