Bangalore, September 2024.
In its constant endeavour to exceed customer
expectations by delivering exceptional experiences, Toyota Kirloskar Motor
(TKM) today announced the introduction of“T CARE”, an innovative
initiative aimed at delivering a holistic ownership experience to their
esteemed customers. T CARE integrates a range of supports with value-added
proposition under a single brand, ensuring that every engagement with the
customer reflects Toyota’s core values of reliability, quality, and exceptional
care.
Driven by a customer-centric approach, “T CARE” provides a comprehensive
range of services that demonstrates the company’s dedication to enriching
customer delight and fostering long-term relationships. Covering everything
from presales to aftersales and repurchases, T CARE integrates these offerings
under one unified brand that includes, to name a few,
T DELIVER brings unique
last mile logistics of new car delivery via flatbed trucks, ensuring the
vehicles reach their final Toyota touch point in brand new condition.
T
GLOSS offers end-to-end car detailing services, keeping the
customers’ cars in top condition always
TWEB provides a
user-friendly online platform for purchasing Toyota vehicles, providing
customer convenience
T
ASSIST offers 24/7 roadside assistance for 5 years, ensuring
timely support to the customers
T SECURE provides peace
of mind with an extended warranty for an additional 2 years
TSMILE
offers customizable, hassle free and cost-effective pre-paid maintenance
package
T SAATH ensures timely delivery of
service parts and reaching closer to customer, thereby providing convenience
T CHOICE provides multiple service parts
choice to the valued customer
T INSPECT provides
vehicle inspection services undervarious used car related activities such asduring
the sale of used cars, used car financing, break in insurance renewal, etc.
T SPARSH facilitates as
a one-stop solution, focusing on rural areas, that offers
expert guidance on vehicle selection, facilitate test drives, and provide
comprehensive information about Toyota's diverse range of models
T SERV provides
convenience of multibrand car service network, offering quality
affordable services with a focus on customer satisfaction and enhanced vehicle
reliability
T CARE focuses on streamlining the customer experiences, ensuring
effortless access to top-tierassistanceand best support throughout their
ownership journey with Toyota.
Commenting on this new
initiative, Mr. Sabari Manohar, Vice President of Sales, Service, and Used Car
Business at Toyota Kirloskar Motor, stated, “At
Toyota, our customers are at the heart of everything we do. Our focus always
remains on elevating the customer experience at every touchpoint—before,
during, and after the sale. We strive not only to
deliver exceptional products and services, but also to foster a deep, lasting
connection with our customers throughout their entire ownership experience with
Toyota. The newly introduced T CARE initiative incorporates a wide
array of offerings such as T DELIVER, T GLOSS, T ASSIST, T SAATH, T SECURE, T
CHOICE and more, under a single brand allowing us to deliver seamless and
personalized support that addresses the diverse needs of our valued customers across
the rural and urban areas.
We believe that T
CARE will further strengthen our customer connect and fortify their immense
trust placed in us over the years, thereby support Toyota’ spurpose of becoming
a mobility company. Our aim is to ensure a truly satisfying experience for our
discerning customers and continue to be the most trusted partner that caters to
their ever-evolving mobility needs.”
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