Jaipur, September, 2024.

Optilux has officially launched new eyewear showroom at Jaipur. The showroom was inaugurated by Suresh Agarwal, President of FORTI (Federation of Rajasthan Trade & Industry) and Shri Agarwal Shiksha Samiti.

The Optilux store in Jaipur highlights the group’s decade-long dedication to the eyewear industry. Designed to be a premier destination for stylish and premium eyewear, the store boasts an impressive selection of over 20+ international brands, including Carrera, Polaroid, Boss, Seventh Street, David Beckham, Marc Jacobs, and more, with more than 2,000 unique designs. With its extensive collection and refined ambiance, Optilux aims to provide customers with a comprehensive and luxurious eyewear experience, making it the go-to place for discerning eyewear enthusiasts.

This event also marks Carrera's foray into one of India's most vibrant and dynamic cities, showcasing its latest eyewear designs and offering a fresh perspective on stylish and sophisticated eyewear for the upcoming season.

Carrera's Spring/Summer 2024 collection embodies the season's vibrant spirit with bold, youthful designs. Inspired by current fashion trends, this collection pushes design boundaries, offering striking and unique eyewear for both men and women. The collection reflects Carrera's commitment to innovation and style, making it a must-have for those who want to stay ahead of the curve in the world of eyewear fashion.

The Flag Collection, inspired by Carrera's unmistakable "C" logo, represents the boldest expression of the brand, offering a variety of sunglasses and frames designed to make a statement. The Signature Collection, embodying modern Italian design, features artisanal care for details, lightweight materials, and maximum comfort. The ACTIVE Sunglasses line focuses on perfect fit and lightweight construction, catering to individuals with active lifestyles.

“Jaipur has evolved into a discerning market where customers seek premium quality and unique styles. We're excited to debut Carrera's Spring/Summer 2024 collection at the new Optilux store, which perfectly aligns with this shift. The collection, showcased at the new Optilux store, is designed to meet this demand, offering bold designs and unparalleled craftsmanship for those who value both style and substance,” said Ashutosh Vaidya, Managing Director, Safilo Group.

"We are committed to providing our customers with the finest eyewear options available. Our partnership with Carrera allows us to offer an exceptional shopping experience that reflects the evolving tastes of our clientele in Jaipur,” Arvind Aggarwal, the Owner, Optilux Solutions.