Gurugram, September 11,2024.
JSW MG Motor India,
today launched India’s first Intelligent e-CUV-the MG Windsor, at the price of
a manual compact SUV.The Windsor, combining the comfort of a sedan and the expanse
of an SUV, will be offered withinnovativeaerodynamic design, spacious and
opulent interiors, reassuring safety, smart connectivity,driving comfort, and many
hi-tech features.It
is built on MG's ‘Pure EV Platform’offering a luxurious business-class
experience. With BaaS –a unique
ownership program, MG Windsor is offered at INR 9.99 Lakhs + 3.5 Rs /km for
battery*.
BaaS
(Battery-as-a-Service) - Unique ownership program
For
the first time in India’s passenger vehicle segment, JSW MG Motor India is
introducing an innovative ownership plan through its Battery-as-a-Service
(BaaS) offering, which makes owning a full-size capable electric CUV at the
price of a manual compact SUVpossible. This flexible ownership program
eliminates the upfront cost of the battery, enabling customers to pay only for
its usage. Essentially, buyers pay a nominal fee per kilometre driven, similar
to fuel costs of conventional vehicles. This model significantly reduces the
initial acquisition cost and lowers the per-kilometre expense, ensuring an
economical and hassle-free ownership experience.
In
addition, the company is offering a first-of-its-kind lifetime battery
warranty to the first owner of MG Windsor.With theeHUBby MG app, the
company is offering one year of free public charging, making it easier
than ever for Windsor owners to power up anytime, anywhere. JSW MG Motor India
is also introducing its 3-60 assured buyback plan for the Windsor which
ensures that it will retain 60% of its value after 3 years/45,000kms**.
The
Intelligent CUV features an AeroGlide design language, which is futuristic and
transcends the concept of traditional segmentation. The interiors are opulent
and luxurious with spacious Aero Lounge seats that can be reclined to 1350,
coupled with the expansive Infinity View Glass Roof, adding to the business
class experience.Immersive entertainment and smart connectivity features arepowered
by a massive 15.6” GRANDVIEW Touch Display in the central console.
Built
on MG’s Global Smart Electric Platform, renowned for its reliability, the MG
Windsor gets the powerful PMS Motorwhich is IP67 certified. Impressive
performance is derived through a 38 kWh Li-ion battery packand 4 driving modes
(Eco+, Eco, Normal and Sport) that deliver100KW (136ps) power and 200Nm of
instant torque, offering a range of 331 kms***. Charging systems can ensure a fully
charged-up Windsor in 40 minutes at any DC fast charger.
Speaking at the launch,
Parth Jindal, Director, JSW MG Motor India, said, “The MG Windsor is not
just a product; it marks a significant first product milestone of our JV and is
a realization of the vision behind our joint venture with MG Motor. This
vehicle embodies our commitment to delivering innovative, futuristic and sustainable
mobility solutions. As a crossover utility vehicle, the Windsor merges the
comfort of a sedan with the expanse of an SUV, marking a transformative entry
into the Indian automotive market. With its advanced features, innovative
design, and disruptive pricing, the Windsor sets a new standard for discerning
consumers who value premium style, comfort, and advanced features.”
Sharing
his views on the occasion, Rajeev Chaba, CEO Emeritus, JSW MG Motor
India said, "With its delightful features and easy to drive dynamics, MG
Windsor will certainly invite newer sets of customers to try EVs. Enabling
this, we have created a clear channel for smart and uniqueownership through the
BaaS program, complemented with additional benefits. With these initiatives, we
are addressing the barrier of incremental upfront cost of owning an EV and
supporting easy and hassle-free ownership through the user-friendlyeHubby MG app
that brings the EV ecosystem to the fingertips of customers. I am confident
that the overall package of the Windsor will prove to be a catalyst in strengthening
the EV segment further for prospective car buyers.”
MG
Windsor is a vision to bring the luxury of business class lifestyle and travel
to the lives of every Indian.It is an ideal vehicle for customers looking to
beat the bustling urban roads and tighter spaces in smaller towns, in comfort
and style. The Intelligent CUV
is being offered in three variants: Excite, Exclusive, and Essence; and four
colours: Starburst Black, Pearl White, Clay Beige, and Turquoise Green.