Gurugram, September 11,2024.

JSW MG Motor India, today launched India’s first Intelligent e-CUV-the MG Windsor, at the price of a manual compact SUV.The Windsor, combining the comfort of a sedan and the expanse of an SUV, will be offered withinnovativeaerodynamic design, spacious and opulent interiors, reassuring safety, smart connectivity,driving comfort, and many hi-tech features.It is built on MG's ‘Pure EV Platform’offering a luxurious business-class experience. With BaaS –a unique ownership program, MG Windsor is offered at INR 9.99 Lakhs + 3.5 Rs /km for battery*.

BaaS (Battery-as-a-Service) - Unique ownership program

For the first time in India’s passenger vehicle segment, JSW MG Motor India is introducing an innovative ownership plan through its Battery-as-a-Service (BaaS) offering, which makes owning a full-size capable electric CUV at the price of a manual compact SUVpossible. This flexible ownership program eliminates the upfront cost of the battery, enabling customers to pay only for its usage. Essentially, buyers pay a nominal fee per kilometre driven, similar to fuel costs of conventional vehicles. This model significantly reduces the initial acquisition cost and lowers the per-kilometre expense, ensuring an economical and hassle-free ownership experience.

In addition, the company is offering a first-of-its-kind lifetime battery warranty to the first owner of MG Windsor.With theeHUBby MG app, the company is offering one year of free public charging, making it easier than ever for Windsor owners to power up anytime, anywhere. JSW MG Motor India is also introducing its 3-60 assured buyback plan for the Windsor which ensures that it will retain 60% of its value after 3 years/45,000kms**.

The Intelligent CUV features an AeroGlide design language, which is futuristic and transcends the concept of traditional segmentation. The interiors are opulent and luxurious with spacious Aero Lounge seats that can be reclined to 135⁰, coupled with the expansive Infinity View Glass Roof, adding to the business class experience.Immersive entertainment and smart connectivity features arepowered by a massive 15.6” GRANDVIEW Touch Display in the central console.

Built on MG’s Global Smart Electric Platform, renowned for its reliability, the MG Windsor gets the powerful PMS Motorwhich is IP67 certified. Impressive performance is derived through a 38 kWh Li-ion battery packand 4 driving modes (Eco+, Eco, Normal and Sport) that deliver100KW (136ps) power and 200Nm of instant torque, offering a range of 331 kms***. Charging systems can ensure a fully charged-up Windsor in 40 minutes at any DC fast charger.

Speaking at the launch, Parth Jindal, Director, JSW MG Motor India, said, “The MG Windsor is not just a product; it marks a significant first product milestone of our JV and is a realization of the vision behind our joint venture with MG Motor. This vehicle embodies our commitment to delivering innovative, futuristic and sustainable mobility solutions. As a crossover utility vehicle, the Windsor merges the comfort of a sedan with the expanse of an SUV, marking a transformative entry into the Indian automotive market. With its advanced features, innovative design, and disruptive pricing, the Windsor sets a new standard for discerning consumers who value premium style, comfort, and advanced features.”

Sharing his views on the occasion, Rajeev Chaba, CEO Emeritus, JSW MG Motor India said, "With its delightful features and easy to drive dynamics, MG Windsor will certainly invite newer sets of customers to try EVs. Enabling this, we have created a clear channel for smart and uniqueownership through the BaaS program, complemented with additional benefits. With these initiatives, we are addressing the barrier of incremental upfront cost of owning an EV and supporting easy and hassle-free ownership through the user-friendlyeHubby MG app that brings the EV ecosystem to the fingertips of customers. I am confident that the overall package of the Windsor will prove to be a catalyst in strengthening the EV segment further for prospective car buyers.”

MG Windsor is a vision to bring the luxury of business class lifestyle and travel to the lives of every Indian.It is an ideal vehicle for customers looking to beat the bustling urban roads and tighter spaces in smaller towns, in comfort and style. The Intelligent CUV is being offered in three variants: Excite, Exclusive, and Essence; and four colours: Starburst Black, Pearl White, Clay Beige, and Turquoise Green.