Jaipur, October 2024.

Shriram Finance Limited, the flagship company of the Shriram Group, today announced the launch of “Two-Wheeler Loan Eligibility Voucher”, an innovative and first-of-its-kind two-wheeler loan solution for customers looking to buy their dream two-wheeler in this festive season.

Mr. Y. S. Chakravarti, MD & CEO, Shriram Finance, speaking about this initiative, said:“We are proud to introduce the Two-Wheeler Loan Eligibility Voucher, a first-of-its-kind initiative for all the customers who are looking to buy their two-wheelers this festive season. Shriram Finance is one of the largest two-wheeler financiers in Rajasthanand this initiative will help consolidate and enhance our position in Rajasthan.”

Mr. Chakravarti further added, “Customers typically invest a significant amount of time researching and deciding on the bike they want to purchase. However, they often overlook the financing aspect, leading to uncertainty when it comes to choosing a loan provider. Many are unaware that they can determine their loan eligibility for the two-wheeler of their choice. With Two-Wheeler Loan Eligibility Voucher, customers can easily check their loan eligibility upfront, giving them the confidence to own their dream two-wheeler with the assurance that financing is in place.”

The Two-wheeler Loan Eligibility Voucher is designed to reduce the time that it takes a customer to find out his/her eligibility for a two-wheeler loan, the eligibility amount, the rate of interest, and subsequently the tenure of the loan.

Customers need to visit the Shriram Finance website or Shriram One app, fill in basic details about themselves and the two-wheeler they want to buy and within moments they get a breakdown of the loan amount including the down payment amount and the loan eligibility. All they need to do then is download their Two-wheeler Loan Eligibility Voucher, present it to the Shriram Finance representative at the dealership along with the necessary documents for loan application approval, a process that typically gets completed within 10 minutes. The loan gets disbursed within 24 hoursand the customer rides back home on his/her dream two-wheeler.

Shriram Finance Ltd., to promote the Two-Wheeler Loan Eligibility Voucher with their target audience, has planned a comprehensive digital and on-ground campaign across 12 states, viz., Tamil Nadu, Andhra Pradesh, Karnataka, Uttar Pradesh, Madhya Pradesh, Chhattisgarh, Maharashtra, Punjab, Rajasthan, Gujarat, Telangana and West Bengal. The promotions are also supported by an influencer campaign on social media as well.

The campaign also includes Exchange Loan Melas in partnership with OEMs like Hero, Suzuki, TVS, Yamaha and Royal Enfield in the states of Tamil Nadu, Andhra Pradesh, Karnataka, Uttar Pradesh, Maharashtra, Punjab and Rajasthan.