Gurugram, December 04, 2024.

Samsung, India’s largest consumer electronics brand, has revolutionized the TV viewing experience by introducingSamsung TVKey Cloud Technology, an industry-first solution that lets you watch live television without a set-top box. This innovative technology, co-developed with NAGRAVISION, offersconsumers a seamless and clutter less entertainment experience, eliminating the need for traditional set-top boxes.

Simplifying the future of live TV with TVKey Cloud, users can now access all their favourite live and on-demand content using a single Samsung Smart TV remote. This marks a major milestone in reducing additional cables and hardware, delivering a clean, modern, and highly intuitive viewing experience. The technology is compatible with Samsung’s 2023 and 2024 Connected TV models, including Ultra HD, OLED, QLED, and Neo QLED.

This state of the art technology allows the service provider’s subscribers to access premium content using TVKey's unique on-chip security, ensuring a high level of content protection.

"TVKey Cloud technology is Samsung's latest in a series of innovations towards powering Digital India. It helps cable and satellite television providers deliver secure and high-quality content so that consumers can enjoy their favourite content on Samsung TVs seamlessly. The innovative technology will set a new standard in India's television industry," said Dipesh Shah, Managing Director of SRI-Bangalore.

Whether it’s pure broadcast, hybrid broadcast-OTT, or OTT-only services, TVKey Cloud allows service providers to deliver high-quality content directly to the TV with its built-in set-top box functionality. This content convergence ensures consumers enjoy a unified, sophisticated entertainment experience withtop-notch security. Embedded directly into the connected TV’s chipset, this advanced security feature delivers premium content, keeping the intellectual property protected. This also ensures that content providers can protect their long-term content investments.

Samsung TVKey Cloud is currently available with cable &satellite television providers in India - GTPL and Dish TV - offering unmatched viewing experience to subscribers. TVKey Cloud will enable service providers to deliver a variety of services – from live broadcast to on-demand content – with minimal hardware. All that’s required is an internet connection (Broadband, 4G, or 5G) to authenticate the live TV signals fetched via Cable or DTH Antenna.