Bangalore, January 2025.
Toyota
Kirloskar Motor (TKM) marked a significant milestone in 2024 by recording its
best-ever calendar year sales, achieving a sale of3,26,329 units thus reflecting
an impressive 40% growth over the 2,33,346 units sold in 2023. This achievement
underscores TKM’s unwavering commitment towards delivering high-quality
vehicles suited to meet the market’s diverse needsthus leading to a growing
market presence.
Of
the total sales in 2024, 3,00,159 units were attributed to domestic sales,
while 26,232 units came from exports, which also strongly resonates with the
company’s commitment towards ‘Make in India’ for not only domestic market but
also for exports.
Furthermore,
in December 2024, TKM sold 29,529 units, representing a year-on-year growth of 29%
compared to the 22,867 units sold in December 2023. The company sold 24,887
units in the domestic market and exported 4642 units.
Key Drivers of Success -
·
The
SUV and MPV segments emerged as significant contributors in 2024with Innova
Hycross, Urban Cruiser Hyryder and Hilux taking charge.
·
New
launches of Urban Cruiser Taisor and the All-New CamryHybrid along with the
introduction of new grades and limited editions in the Innova Hycross, Fortuner
Leader Edition, Toyota Rumion and Innova Crystahave been instrumental in
welcoming new customers.
·
Ever
increasing network of dealerships and service touchpoints across the country,
ensuredaccessibility and convenience for customers. At present the company has over
1110 touchpoints.
·
Series
of innovative value-added services such as new Toyota Used Car Outlets – TUCO
with oneoutlet at Bangalore, Delhi and Guwahati each aimed to cater to the growing
used car market. The “T CARE” initiative aims to provide a comprehensive range
of services ranging from presales to aftersales and repurchases all integrated
under one unified brand aimed at providing convenience and a hassle-free
experienceunderpinned the growth story further.
Commenting on the strong performance, Mr. Sabari Manohar – Vice
President, Sales-Service-Used Car Business, Toyota Kirloskar Motor said, "We are immensely proud to close 2024 with a record-breaking
performance, achieving an impressive 40% year-on-year growth. The SUV and MPV
segments being key contributors grew at 20% over the same period last year.We
are also observing a growing shift of consumer preferences towards vehicles
offering sustainability, value proposition of dependability quotient, enhanced
safety and better resale value which is boosting our sales. This milestonereflects
the trust and faith of our customers towards brand Toyota, the unwavering
commitment of our dealer partners, and the relentless efforts of our team
members.
As we shift gears into 2025, we remain committed to contributing
to India's automotive growth story by driving innovation, expanding customer
touchpoints, and offering greener mobility solutions. Given the existing trend,
we are confidentoffurther consolidating our market position thus playing a
larger role in driving sustainable mobility along with globalising India’s automobile
manufacturing base.
On this occasion, we extend our heartfelt gratitude to all our
stakeholders and wish everyone a prosperous and fulfilling New Year. Together,
we look forward to continuing our journey of creating 'Mass Happiness for All'
and driving sustainable progress in the industry."
Sales Performance:
Timeframe |
2024 |
2023 |
Growth |
CY |
3,26,329 units |
2,33,346 units |
40% |
Timeframe |
December - 2024 |
December - 2023 |
Growth |
Y-o-Y |
29,529 units |
22,867 units |
29% |
TKM also recently launched a new multi-year corporate
campaigncalled “Happier
Paths Together"
that embodies the company’s steadfast commitment to sustainable progress,
societal betterment, and advanced mobility solutions.