New Delhi, February 2025.
Coke Studio
Bharat is set to return with an all-new Season 3, bringing together India’s
most powerful voices and diverse musical influences. Coke Studio Bharat is
renowned for crafting cultural experiences that blend traditional stories with
contemporary beats, resonating with Gen Z. This season is a bold reimagination
of India’s rich sonic heritage, seamlessly blending folk traditions with contemporary
sounds to create an unforgettable musical experience. From the heart-thumping
beats of Punjab to the soul-stirring melodies of the Northeast, Coke Studio
Bharat continues to push the boundaries of musical storytelling, uniting
legendary maestros with fresh, upcoming talent.
Season 3 will
feature an exceptional mix of voices, each representing the soul of their
regions. Among the line-up are Vishal Mishra, Malini Awasthi, Shalmali
Kholgade, Santhosh Narayanan, Shankuraj Konwar, Dhanda Nyoliwala, Prateeksha
Srivastava, Ofro, Thiarajxtt, Gulab Sidhu, Jassa Dhillon, Raaginder, Aditya
Gadhvi, Madhubanti Bagchi, Siddharth Amit Bhavsar, Jayamoorthy, Xvir Grewal,
Dabzee, SVDP, Mehak Sidhu, Bhargav Purohit, and the Indian Choral Ensemble.
Each track in this season will be a tribute to India’s vast musical heritage,
spanning Awadhi folk, Punjabi hip-hop, Assamese alternative rock, Tamil Folk,
and more.
Popular singer, Vishal Mishra, said, “Coke Studio
Bharat has always been a platform that celebrates different shades of India’s
diverse musical landscape. I’m excited to contribute my sound and see how the
fusion of different genres comes together to create a unique narrative for the
audience.”
Greishma Singh, Vice President, Coca-Cola
India & South-West Asia, said, “At its core, Coke Studio Bharat is all
about storytelling and culture – bridging traditional and modern with a unique
and recognizable sonic & visual identity. Built around a handpicked set of
artists representing different parts of Bharat, Season 3 brings a fresh
youthful take on unique sounds that cover a rich tapestry of genres of music”
Devraj Sanyal,
Chairman & CEO, Universal Music Group, India & South
Asia, added, “At the Universal Music Group, we have always
considered the world and not just India to be our marketplace for our music. As
the global sonic expands to include sounds & melodies of the most beautiful
cultures around the world, we are beyond excited to offer “Coke Studio Bharat”
to the mix as Season 3 has a very high cultural quotient of the young &
fearless sounds of the now but also steeped in the learnings and storytelling
of our storied heritage. It's an exciting chapter in the evolution of the
platform.”
Renowned folk legend Malini Awasthi said,
“Folk music is
always nostalgic because it carries the soul of our history, our region, our
people. With Coke Studio Bharat’s deeply rooted connections, we are
reintroducing these timeless sounds to a new generation, proving that tradition
and innovation can sing in perfect harmony.”
With a stellar
line-up and groundbreaking compositions, Coke Studio Bharat Season 3 is set to
redefine India’s musical identity once again. Stay tuned for the first track
drop on 21st February!