Gurugram, March 2025.

Samsung, India’s largest consumer electronics brand, today announced unbeatable loyalty bonus on its latest flagship smartphone, Galaxy S25 Ultra. Galaxy S25 Ultra will now be available with an upgrade bonus of INR 12000. Additionally, consumers upgrading from Galaxy S23 Ultra and S24 Ultra will get INR 15000 upgrade bonus. Users not interested in the upgrade bonus can get INR 11000 instant cashback on HDFC bank cards. Consumers seeking enhanced affordability can take advantage of no-cost EMI starting INR 3612 and an upgrade bonus of INR 9000.

On the made in India, Galaxy S25 Ultra, AI agents with multimodal capabilities are integrated within the One UI 7 platform to perform complex tasks seamlessly across apps and enable natural user interactions through speech, text, videos and images. Now Brief provides tailored suggestions to guide through the day and Now Bar offers a new hub for ongoing activities. From enhanced productivity with Writing Assist to limitless creativity unleashed by Drawing Assist, the expanded capabilities of Galaxy AI continue to empower users in every aspect of their daily lives.

Interactions with the Galaxy S25 Ultra are also more intuitive. With just a single command, Gemini can effortlessly find a user’s favorite sports team’s schedule and add it to Samsung Calendar. Additionally, Google’s enhanced Circle to Search now gives users more helpful information with AI Overviews and one-tap actions.

The Galaxy S25 series further refines and enhances the core capabilities that define the Galaxy experience. Powering the Galaxy S25 Ultra, the Snapdragon® 8 Elite Mobile Platform for Galaxy fuels on-device processing for more responsive AI experiences. With unique customizations for Galaxy, including ProScaler9 and Samsung’s mobile Digital Natural Image engine (mDNIe), the Galaxy S25 series boasts enhanced AI image processing and display power efficiency. The newly introduced 50MP ultrawide camera sensor for the Galaxy S25 Ultra delivers epic shots from every range in exceptional clarity, while professional grade controls like Virtual Aperture and Samsung Log turn any photo or video into the ultimate visual experience.

Galaxy S25 Ultra is the slimmest, lightest and most durable Galaxy S series yet. It features durable titanium and the new Corning® Gorilla® Armor 2. Combined with seven generations of OS upgrades and seven years of security updates, Galaxy S25 series ensures a reliable and optimized performance over a longer lifespan.

Galaxy S25 Ultra is priced starting INR 129999.