Mumbai,
5th March, 2025.
Hindustan
Petroleum Corporation Ltd. (HPCL), a Maharatna Oil Company, and Tata Motors,
India’s largest commercial vehicle manufacturer, have partnered to introduce
their co-branded Genuine Diesel Exhaust Fluid (DEF). This high-quality DEF
solution will drive optimal vehicle performance, boost drivetrain efficiency,
and extend vehicle longevity. Produced in BIS-approved facilities that meet the
highest industry standards, this co-branded Genuine DEF is being made available
via HPCL’s extensive retail network of 23,000 fuel stations across the country,
ensuring ready availability and easy access for customers.
An
essential component for modern BS6-compliant diesel vehicles, DEF plays a key
role in reducing harmful emissions by breaking down potentially harmful
nitrogen oxides into safer and cleaner nitrogen and water. By using this
co-branded Genuine DEF, Tata Motors’ customers can conveniently enhance vehicle
efficiency while ensuring compliance of emission and environmental norms.
Speaking on the
launch, Mr. Amit Garg, Director, Marketing, Hindustan Petroleum
Corporation Ltd., stated, "At HPCL, we are committed to driving
innovation and sustainability in the mobility sector. Our partnership with Tata
Motors for co-branded Diesel Exhaust Fluid (DEF) is a significant step toward
reducing emissions and supporting cleaner transportation solutions. By
leveraging our extensive distribution network of 23,000 plus retail outlets and
Tata Motors' technological expertise, we aim to provide customers with a
high-quality, accessible, and eco-friendly solution that contributes to a
greener future."
Speaking on the
occasion, Mr. Girish Wagh, Executive Director, Tata Motors, said, “This
collaboration with HPCL marks another step forward in our commitment to provide
innovative and sustainable solutions for the commercial vehicle industry. The
introduction of our co-branded Genuine Diesel Exhaust Fluid ensures that Tata Motors
customers can now access it even more easily across the country, and achieve
optimal performance while complying with highest environmental standards. We
are delighted to partner with HPCL in offering a product that not only enhances
vehicle efficiency but also contributes to making the environment cleaner, and
the future greener.”
Committed to innovation, sustainability, and
customer-centric services, HPCL continues to drive India’s energy
transformation through initiatives in cleaner fuels, renewable energy, and
digital advancements in fuel retailing. The company’s robust supply chain and
state-of-the-art infrastructure, including refineries and terminals, ensure
seamless product availability across urban and rural markets. With a strong
focus on sustainable mobility and emission reduction, HPCL plays a pivotal role
in shaping a greener, more efficient future for India’s transportation sector.
As a holistic mobility
solutions provider, Tata Motors’ commercial vehicles are further complemented
by Sampoorna Seva 2.0 initiative, ensuring comprehensive vehicle lifecycle
management, including breakdown assistance, guaranteed turnaround times, annual
maintenance contracts (AMC) and easy access to genuine spare parts.
Additionally, Tata Motors leverages Fleet Edge, its connected vehicle platform,
to optimise fleet management and maximize vehicle uptime. Across the country,
Tata Motors has over 2500 sales and service touchpoints to offer the highest
uptime for its vehicles.