Gurugram, April 2025.
Samsung Electronics today
announced the launch of its new washers and dryer products — the Bespoke AI
Laundry with AI Home1 — that integrate screens and Bespoke
design to elevate the user experience. The Bespoke washers and dryers come in
various forms of size and heating methods to meet a wide range of customer
needs across diverse regions. The pair is available in both large and small
capacities, making them suitable for different types of family and living
arrangements. Samsung is also launching the dryer with two types of heating
methods — the vent and the heat pump — to meet the needs of various
environments around the world.
This year’s Bespoke AI
Laundry products incorporate the 7” AI Home screens, extending Samsung’s
“Screens Everywhere” vision that was first presented at CES 2025. These screens
offer intuitive control and monitoring of essential information related to the
laundry experience, such as wash cycles and remaining detergent levels. They
also remember user habits and consider periodic and seasonal needs, suggesting
appropriate cycles to free users from having to consider the right cycle every
time. The AI Home also functions as a central hub allowing users to monitor and
control connected appliances, while also enjoying online videos or music.
“Last year’s launch of the
Bespoke AI Laundry Combo marked the beginning of integrating screens into our
products, providing users access to essential information about laundry and
home control,”says Jeong Seung Moon, EVP and Head of the
R&D Team for Digital Appliances Business at Samsung Electronics.“This
year, we are excited to unveil the complete Bespoke AI Laundry lineup, which
caters to a wider range of customer needs and enables them to take advantage of
these convenient screens.”
The Bespoke AI Washer &
Dryer sets are designed to simplify laundry routines with advanced AI
algorithms and sensors, optimizing washing and drying performance while
enhancing energy efficiency. The original AI Wash and AI Dry are upgraded to AI
Wash+ and AI Dry+, with enhanced fabric detection abilities to ensure efficient
and high-quality washing and drying for a wider variety of fabric types.
27-Inch Wide Large
Capacity Washer & Dryer Set Brings Extensive Laundry Capabilities
Samsung is introducing a
27-inch large capacity washer and dryer set,2 with each device
featuring the 7” AI Home and utilizing a sleek Bespoke design based on a fully
unified flat-panel aesthetic. In addition to the flexibility of vertical or
horizontal installation layouts, the substantial capacity allows users to wash
large items, like king-size comforters, with ease.
The washer now features the
upgraded AI Wash+, which has been upgraded to newly detect outdoor fabrics and
denim.3 Based on the detected fabric type, soil level and
weight of the laundry, the AI Wash+ cycle efficiently4 cleans clothes by automatically adjusting detergent
levels, rinsing time and wash settings. The washer also features a Bedding
cycle that can sense the thickness of the blankets and adjust the cycle time
and water usage accordingly.5 Users can also experience
next-level convenience with features like Auto Open Door and Speed Shot
technology which completes wash cycles in just 30 minutes.6
The matching large capacity
dryer is launching in two types to meet living environments of different
regions – the vent type in certain countries in the Americas, and a heat pump
type in other regions. Users will be able to enjoy thorough and gentle drying
with AI Dry+, which has been upgraded to detect fabric types and take them into
account to optimize drying7 along with real-time temperature,
weight8 and moisture content. The upgraded feature’s AI
algorithm uses an advanced sensor that carefully monitor various factors to
detect four fabric types,9 which results in benefits like heavy
duty drying such as denim. Previously, denim was harder to dry evenly due to
thicker sections like pockets, but the dryer can now detect this fabric to and
reduce drying inconsistencies, delivering better performance.
The dryers also provide the
Bedding feature, which also uses an advanced algorithm to detect a blanket’s
size for optimized drying times and dryness.10 For those times
when drying needs to be finished quickly, the vent type’s Super Speed Drying
can complete a drying cycle in as little as 30 minutes.11
Along with the washer and
dryer set, a large capacity washer-dryer combo model12 is also
being launched for users looking for a compact, all-in-one device that can
complete both jobs while using up limited space. The combo incorporates the AI
Home, AI Wash+ and AI Ecobubble™ like the washer, and dries the clothing
through a condensing method.
24-Inch Wide Small
Capacity Washer & Dryer Set Boosts Laundry Efficiency
Following the unveiling of
the Bespoke AI Washer at IFA 2024, the 24-inch small capacity
washer & dryer set will be launching in Europe later this year. Like the
large capacity washer and dryer, the small capacity set also incorporates the
7” AI Home, providing intuitive control and connectivity features for a wider
audience.
The washer, built to be
highly efficient to meet the needs of the European market, consumes up to 55%
less energy than the minimum efficiency requirements for a Class A rating.13 It
also supports thorough14 cleaning optimizing water and
detergent use with AI Wash, and ensures gentle washing while improving soil
removal with AI Ecobubble™. QuickDrive™, available with 11 different cycles,
can reduce wash time by up to 50%15 without compromising
cleaning performance.
The matching dryer features
the AI Dry+, capable of drying precisely by detecting four fabric types16 —
Normal, Denim, Towels and Synthetics. This enables the machine to dry precisely17 while
reducing energy use by up to 10% and drying time by up to 15%.18 QuickDrive™
is also useful when users need to dry their laundry both quickly and gently,
reducing drying time by up to 35%19 through automatic
adjustments of the inverter compressor.
With the launch of these new
products, Samsung continues to push the boundaries of innovation, offering
highly intelligent, efficient and aesthetically pleasing appliances that simplify
everyday life by delivering enhanced convenience to users.