Gurugram,  April 2025.

The struggle of sleepless summer nights is finally over. Samsung, India’s leading consumer electronics brand, is redefining home cooling with its latest innovation - ‘Customized Cooling’. This first-of-its-kind feature synchronizes Samsung Smart Air Conditioners with WWST (Works with SmartThings) certified fans and switches, delivering uninterrupted comfort while optimizing energy efficiency.

Why Do We Wake Up Tired? The Science Behind Sleep & Cooling

India’s electricity demand is growing at 6-7% annually, driven in part by increased use of air conditioners during the summer months (IEA Report). Despite this, many households still rely on both air conditioners and fans for comfort.

In fact, Samsung’s consumer experience study reveals that most of the Indian homes have at least three fans, highlighting the significant role these devices play in daily life. Moreover 50% of Indian consumer’s use both simultaneously, frequently adjusting settings throughout the night by turning the AC off when it becomes too cold or back on when the room warms up.

This constant adjustment not only disrupts sleep but also leads to higher energy consumption and discomfort. Recognizing this challenge, Samsung has introduced ‘Customized Cooling’, a SmartThings-powered solution in the 2025 Bespoke AI range of Air conditioners that automatically maintains a consistently comfortable temperature throughout the night - and even during the day - without the need for manual adjustments.

This seamless integration synchronizes Samsung Smart ACs with SmartThings-certified fans and switches, ensuring enhanced comfort along with reduced electricity bills.

“At Samsung, we believe true comfort goes beyond cooling - it’s about intelligent, personalized experiences that adapt to the user’s needs. Indian consumers often rely on a combination of ACs and fans to stay comfortable, especially at night. With Customized Cooling, we are eliminating the hassle of frequent adjustments by seamlessly operating the 2025 Bespoke AI range of ACs with SmartThings-certified fans and switches. This brings peace of mind, energy efficiency, and uninterrupted rest,” said Ghufran Alam, Vice President, Digital Appliances, Samsung India. “Moreover, while the feature is designed to optimize sleep, it’s equally useful for staying comfortable throughout the day without compromising comfort or energy savings,” he further added.

Smart, Energy-Efficient, and Sustainable

The ‘Customized Cooling’ feature eliminates the need for manual adjustments, ensuring a balanced and restful night’s sleep. It automatically adapts to surrounding environment, adjusts fan and AC settings in sync, to maintain a comfortable room environment during sleep or any time of day, while reducing power consumption.

Available within SmartThings Energy Service, the ‘Customized Cooling’ feature ensures both comfort and sustainability. The feature is compatible with WWST-certified smart fans and smart switches, allowing users to integrate it effortlessly into their smart homes.

With this integrated SmartThings experience, Samsung is transforming how consumers experience home cooling. Whether it is ensuring comfortable sleep or providing smart comfort effortless during the day, the tug-of-war between AC and fan settings is finally over - because when technology works for you, comfort comes easy!