Gurugram, April 2025.

Samsung, India’s largest consumer electronics brand, today said that sales of its Air Conditioners grew 2x between January and March, 2025, outpacing the industry growth of 20-25%. The industry-leading growth helped Samsung secure 10% market share in the first quarter of the calendar year in India.

"Our AC business is growing at a robust pace. In the March quarter, we grew by 2X, which helped us secure 10% of the market, according to our internal estimates. We are confident that we are going to lead the growth in the industry, and with better growth we will have good market share as well," said Ghufran Alam, Vice President, Digital Appliances Business at Samsung.

Samsung expects broad-based growth across channels and regions, helped by a rise in disposable income, growing aspirations and increasing electrification in smaller cities and towns. Samsung has increased its distribution footprint by 40% and has partnered with leading financial institutions for providing zero-cost EMI for purchase of room-air conditioners.

“We have launched 19 new models this year with a clear focus on superior cooling, energy efficiency, durability, and future readiness. Our new Bespoke AI WindFree ACs learn consumer patterns and behavior - whether they are home, sleeping, or coming in from a hot day. Based on these patterns, the AC adjusts itself to deliver optimal comfort,” Alam added.

The Bespoke AI WindFree ACs come with AI Energy Mode that intelligently adjusts the cooling settings to save up to 30% energy. This addresses the top key buying factor for consumers while buying an air conditioner – the demand for energy-efficient appliances without compromising on comfort.

The AI Fast & Comfort Cooling feature ensures instant relief by rapidly reducing room temperature with maximum fan speed. Once the desired temperature is achieved, the system intelligently switches to WindFree Mode to maintain consistent cooling, ensuring a comfortable environment for activities like sleeping or entertaining guests.