Patna, April 2025.

Scuzo Ice 'O' Magic, India's most rapidly growing live popsicle and gelato brand, has now opened its first outlet in Patna. This exciting launch brings the brand's distinctive frozen dessert experience to Bihar, continuing its quest for innovation and flavor across India.

Renowned for introducing the live popsicle phenomenon, Scuzo offers customers an opportunity to create their own popsicle selecting from a range of fruits. These are freshly prepared popsicles through the company's proprietary live-freezing technology—done in mere minutes. The experience is both fun and invigorating, with freshness, play, and spaciousness in each bite.

But there's more to Scuzo than popsicles. The newly opened outlet boasts an eclectic menu of handcrafted gelatos, waffle crunches, rich milkshakes, delicious sundaes and much more.

Everything on the menu is made from 100% real fruit and finest ingredients, sans chemicals and preservatives—guilt-free indulgence without ever sacrificing on the taste.

Gagan Anand,Founder, Scuzo Ice ‘O’ Magic, said, "Patna is a big milestone for us. Right from the beginning, our ambition was to revolutionize the dessert experience—to make it healthy, engaging, and happily different. The new store is proof of that mission in action."

The Outlet is situated at Shop No. G-4+ B-1, Apurva Radha Complex, S.K. Puri, Boring Road, Patna-8000001,providing a lively place for dessert enthusiasts in the city to meet, try, and indulge.

Sharing the thrill, Mohsin Raza Khan,Franchise Unit Partner, further added, "For us, it's not just about serving desserts—it's about building an experience that reflects the energy and creativity of the Scuzo brand. We want every customer to leave with a smile, a story, and a sweet memory."