New Delhi, September 2025.
Coke Studio
Bharat, the platform celebrating India’s diverse musical heritage, has released
its latest track of Season 3 MeethaKhaara.Introduced in the festive spirit of Navratri, the song has been
curated, conceptualised, and composed by Siddharth Amit Bhavsar, and
features the folk brilliance of Aditya Gadhvi, the soulful vocals of MadhubantiBagchi,
and the fresh promise of Thanu Khan.Crafted
exclusively for Coke Studio Bharat, MeethaKhaara blends earthy folk
rhythms with contemporary sounds, building on the legacy of the iconic Khalasi
and once again spotlighting Gujarat’s cultural roots.
Anchored in the
600-year-old legacy of the Agariya community, MeethaKhaara reflects the
profound paradox of their lives. In Gujarat, the word “meethu” means salt,
something essential yet born of hardship. For the Agariyas, salt is more than
just a livelihood, it is a heritage that carries resilience and a legacy that
is passed down with pride. Told through the intimate lens of the characters,
the track reveals how each generation learns to embrace this duality where what
appears harsh (khaara) is, in truth, their sweetest (meetha)
inheritance. Therefore, giving life to Meetha Khaara,a
song of perseverance and identity, echoing a community whose spirit, like salt,
endures across time.
Shantanu Gangane,
IMX (Integrated Marketing Experience) Lead, Coca-Cola INSWAsaid, “Festivals
are occasions when music serves as a cultural connector. With Meetha Khaara,
our intent is to create a bridge between our tradition and youth’s passion
point of music to connect with them in the most contemporary way. Coke Studio
Bharat provides a platform to unite legendary voices like Aditya Gadhvi and
MadhubantiBagchi with young talent like Thanu Khan, creating authentic stories
that connect music, culture, and consumers across India.”
Adding to the
magic of MeethaKhaara is the collective artistry of its collaborators. The
story was first given shape through Bhargav Purohit’s evocative lyrics, which
grounded the track in authenticity. Building on this, Siddharth Amit Bhavsar brought
the story of the Agariya community to life, transforming their hardships and
heritage into a powerful musical narrative.Aditya Gadhvi enriched the track
with his powerful vocals, while MadhubantiBagchi layered it with a rare
tenderness that amplified its emotional depth. Bringing it all together, Thanu
Khan added his distinctive touch, giving the composition its final harmony.
Siddharth Amit Bhavsar,
Music Composer and Producer said, “MeethaKhaara grew out of folk
roots. We started with simple textures and let the story guide each choice,
layering rhythms and instruments as the song evolved. The idea was to let every
sound to feel intentional, drawing from tradition while letting the music feel
alive in its own moment.”
Bhargav Purohit
said, “Writing this song was an honour because it allowed me to give words
to the experiences of the Agariya community. The story is so layered with
pride, resilience, and tradition, and I wanted the lyrics to carry that truth
with simplicity and honesty.It feels great that these words have been brought
to life through Coke Studio Bharat.”
Aditya Gadhvi said, “Working with Coke Studio Bharat again feels really special. With Meetha Khaara, we’re carrying forward the journey we started with Khalasi, bringing Gujarat’s folk stories to life in a fresh way. Making this song was pure joy, as it truly carries the essence of our culture and the pride of our people.”
MadhubantiBagchi
said,“For me, MeethaKhaara was a chance to let my artistry breathe in its
truest form. As a musician, I often look for spaces where I can merge technique
with emotion, tradition with individuality, and Coke Studio Bharat gave me
exactly that. It allowed me to bring my own voice, my own experiences, and my
own interpretation into the song, turning it into something that felt authentic
to who I am as an artist.”
Thanu Khan said,“As a young
artist, being part of Coke Studio Bharat has been a dream. To have my music tie
together the essence of MeethaKhaara is an honor that will always stay with me”
Coke
Studio Bharat connects with its audiences by turning every track into a moment
of belonging. After the success of Khalasi, Season 3 continues to celebrate the
country’s musical legacy by bringing together renowned voices and emerging
talent. By bridging the contemporary and
traditional, Coke Studio Bharat has been bringing songs that reflect India’s
people and their shared histories.