Udaipur, October, 2025.

Bajaj Finance Ltd (BFL)., India’s largest Non-Banking Financial Company (NBFC) in the private sector, and part of Bajaj Finserv, today held a cyber fraud awareness programme in Udaipur - Knockout Digital Fraud - to inform digital users about different types of threats, and best practices to safeguard finances.  

The Knockout Digital Fraud programme aligns with the Reserve Bank of India’s 2024 guidelines on Fraud Risk management for NBFCs, which emphasises early detection, staff accountability, and public engagement to make the digital ecosystem safer for everyone.

The programme is focused on drawing citizens’ attention to common financial frauds committed by scammers including fake social media accounts, WhatsApp groups and websites that mimic financial companies, falsely claiming affiliation and impersonating their employees.

Speaking during the Bajaj Finance’s “Knockout Digital Fraud” awareness initiative in Udaipur Mr. Raghuveer Singh Kavia-Additional SP-Retd, Rajasthan informed the audience, “Most of the scams happen mainly due to two reasons -first lack of knowledge about our own device and technology and secondly it can be attributed to human greed and desire to make quick money. To be alert and not fall for lucrative or unrealistic investment schemes floating on social media channels and always keep the sensitive information safe. It can happen with anyone, but one must immediately register a complaint in the on 1930, so Stay alert! Stay Safe and be digitally aware and contact police or cyber cell help line immediately in case of any emergency, he added.

Speaking on the occasion, a spokesperson from BFL, said,“The financial safety of our consumers is paramount to us. We are constantly issuing online and offline advisories, on social media platforms, as well as through on-ground interactions with citizens, encouraging everyone to be cyber safe.”

The event was graced by esteemed experts and dignitaries, including Amit Gayakwad, Abid Khanalong with enthusiastic participation from college students, Government Meera Collegestaff members and other attendees.

Knockout Digital Fraud offers the cyber community valuable safety tips on safeguarding personal and sensitive information. This includes refraining from sharing OTPs, PINs,

clicking on suspicious emails, SMSs, links, QR codes and downloading applications from unknown sources. It includes a series of interactive workshops, digital awareness drives, and community outreach programs across major cities and towns.