Mumbai, June 2026.
Allied Blenders and Distillers Limited
(ABD), one of India's
leading spirits companies, has earned global recognition once again as ICONiQ
White Whisky has been named the world's fastest growing millionaire
whisky brand for the third consecutiveyear inDrinks International's
Millionaires' Club 2026 report.
ICONiQ White topped
the Fastest Growing Whiskies ranking globally and emerged as the second fastest
growing spirits brand across all categories worldwide. Having entered the
Millionaires' Club in 2023, ICONiQ White has more than doubled its
volumes each calendar year, making it one of the most compelling growth stories
in the global spirits industry. The report describes the brand’s growth
trajectory as one that has 'made history’.ICONiQ White continues to
demonstrate strong growth momentum, achieving its highest-ever monthly sales
and crossing the 1 million cases milestone in a single month in May 2026.
The recognition is further strengthened with Officer's
Choice Whisky, the company's flagship brand, ranked as the world's No. 7
spirits brand overall and now ranks No. 3 whisky brand globally. Sterling
Reserve Whisky also retained its place among the world's top 25 millionaire
whisky brands, underscoring ABD's growing strength across consumer segments
and price points.Together, the three brands have featured in Drinks
International's Millionaires' Club for three consecutive years, reflecting the
scale, consistency and growing global relevance of ABD's portfolio.
Published annually by Drinks International, The Millionaires’ Club is
the definitive global report that ranks spirits brands selling over one million
literscases per year, spotlighting the highest-performing and most dynamic
names in the international liquor industry. The above rankings are for the
calendar year 2025.
Commenting on the achievement, Amar Sinha, Managing Director, ABD,
said"Being recognised as the world's fastest growing
millionaire whisky brand for the third consecutive year is a significant
milestone for ICONiQ White and reflects the strong consumer affinity it has built in a short span.
The continued
presence of Officer's Choice and Sterling Reserve in the Millionaires' Club
further underscores the breadth and
resilience of our portfolio.
These recognitions reflect our focus on evolving consumer
preferences, sustained brand investment and disciplined
execution across markets.
As we strengthen our portfolio, we
remain committed to building brands that create long-term value and stay
relevant to consumers."
The recognition reinforces the breadth of ABD's
portfolio, spanning established scale brands and fast-growing premium
offerings. Together, Officer's Choice, ICONiQ White and Sterling Reserve
demonstrate the company's ability to drive growth across consumer segments
while strengthening its position in the Indian and global spirits landscape.