Losal, September 07, 2026.

The NBFC business of Aditya Birla Capital Limited (‘ABCL’), one of India's leading diversified financial services companies, today announced its entry into the gold loan business with the launch of a dedicated branch in Losal. The launch marks an important addition to Aditya Birla Capital’s comprehensive portfolio of financial solutions and reinforces its commitment to providing customers with transparent, secure and convenient access to organised gold-backed credit.

Rajasthan is emerging as a significant market for organised gold lending. According to CRIF High Mark, the state's gold loan portfolio stood at ₹41,700 Crore as of March 2026, registering 60.6% year-on-year growth. Its strong rural and semi-urban economy, entrepreneurial base and rising demand for formal secured credit offer considerable opportunity for organised lenders. With its growing local economy and strong trading activity, Losal represents an important market for ABCL's initial rollout

Designed around trust and transparency, Aditya Birla Capital’s gold loan proposition combines a dedicated branch-led service model with the convenience of digital engagement. The offering provides transparent pricing, secure handling of pledged jewellery and a simplified borrowing journey for diverse customer segments across urban and semi-urban markets.

Speaking on the launch, Mr. Rakesh Singh, Executive Director and Chief Executive Officer-NBFC, Aditya Birla Capital Limited said, “The launch of our gold loan business marks another important milestone in Aditya Birla Capital's journey of building a comprehensive and customer-centric financial services ecosystem. Losal's growing local economy and strong trading activity make it an important market for our Gold Loan business. Our planned rollout reflects our commitment to making trusted, transparent and convenient secured lending solutions more accessible through a seamless omnichannel experience, backed by strong governance, operational excellence and the trust associated with Aditya Birla Capital. As we strengthen our presence in Losal, we look forward to building long-term customer relationships by addressing the evolving financial needs of customers across the city.”

Aditya Birla Capital’s gold loan offering will cater to diverse customer segments across urban and semi-urban markets in Losal, while further strengthening the company’s diversified portfolio of financial solutions. ABCL and its subsidiaries/JVs have a nationwide network of over 1,759 branches, and their consolidated lending book crossed Rs. 2.19 Lakh Crore as of June 30, 2026. The phased rollout of the gold loan business will expand access to trusted and convenient secured lending solutions across Rajasthan.

Aditya Birla Capital-NBFC business serves as a key growth engine and ranks among the top five, AAA rated diversified NBFCs in India. It offers a comprehensive suite of secured and unsecured lending solutions tailored for retail, SME, and corporates across four core verticals of personal and consumer loans, unsecured business loans, secured business loans, and corporate/mid-market loans. In FY26, the NBFC AUM grew 27% YoY to Rs. 1,59,916 Crore, with retail and SME comprising ~ 68% of AUM, while disbursements grew 25% to Rs. 84,204 Crore and profit before tax grew 20% to Rs. 4,023 Crore. The growth momentum continued in Q1 FY27 with AUM rising 28% YoY to Rs. 1,67,456 Crore, disbursements increasing 34% to Rs. 21,201 Crore, and profit before tax growing 32% to Rs. 1,222 Crore.