Jaipur,  October 2026.

Indriya, Aditya Birla Jewellery, has launched its thirdstore in Jaipur, marking its sixth store in Rajasthan. The expansion builds on Jaipur’s distinctive relationship with jewellery and craftsmanship, while bringing Indriya’s wider design proposition to consumers in one of the country’s established jewellery markets.

Strategically located at the Pacific Mall,one of the city’s prominent retail destinations, the store has been thoughtfully designed to offer an immersive and customer-centric jewellery experience. Housing a collection of over 37,000 designs, the store caters to diverse consumer needs across bridal jewellery, festive collections, contemporary statement pieces, and lightweight everyday wear. Reflecting Indriya’s design-first philosophy, the store brings together traditional craftsmanship and contemporary aesthetics, while dedicated spaces such as the kaarigari room and bridal lounge offer a more personalised and elevated shopping journey for individuals and families alike.

The new store adds to Indriya’s growing presence across West India, with its portfolio spanning jewellery for both significant celebrations and everyday expression. This breadth is reflected in the retail experience, where traditional craftsmanship and contemporary design come together across categories and occasions.

Speaking on the occasion, Mr. Sandeep Kohli, CEO, Indriya, said, “Jaipur has a relationship with jewellery that goes beyond the purchase itself. It is a city with a deep appreciation for craftsmanship, colour and detail, and that makes the category part of its cultural fabric. At the same time, the way consumers engage with jewellery is evolving, with occasions becoming more diverse and personal style playing a larger role in what people choose. For us, Jaipur is an opportunity to participate in that evolution while respecting the strong jewellery sensibility that already exists here. Our continued investment in the city is about building on that familiarity and bringing a wider, more contemporary interpretation of jewellery to the market.”

As Indriya continues to expand its retail footprint across India, Rajasthan remains an important market in its growth journey. The brand will continue to strengthen its presence across the state, creating greater access to its design-led jewellery portfolio and elevated retail experience.